President and Director of Client Services, Targetcast TCM
Audrey is President and co-founder of TargetCast tcm, an independent media services agency dedicated to providing excellence in strategy, planning and implementation to strong, independent brands. She oversees the day-to-day management of all client activity as well as a staff of more than 90 professionals, establishing a nurturing environment in which creativity and professionalism thrive for a client base that includes the Pfizer Consumer Healthcare AOR, Expedia.com and hotels.com, New York Life, TIAA-CREF, AMC Television Network and Gorton’s, among others.
Audrey’s background includes many years at BBDO, Cunningham & Walsh and half her career at Saatchi & Saatchi, where she directed Procter & Gamble brands as well as created the industry’s first print Agency of Record for P&G. After leaving Saatchi, Audrey became JWT’s first North American Director of Print Media. Prior to co-founding TargetCast tcm, she joined forces with future business partner and TargetCast agency co-founder Steve Farella at MPG, as Managing Director of the Jordan, McGrath office.
Active in the advertising community, Audrey has been Chairperson for more than a dozen years for The Annual NY Magazine Day/Media Day for the Advertising Club, NY; was a past Chair of the 4A’s Consumer Magazine Committee; and has won multiple awards including AWNY’s Working Mother of the Year and the inaugural AWNY Changing the Game Achievement Award. She is a frequent guest lecturer at Columbia University’s Executive Education Program.