Vice President, Media, North Americas, Unilever
Rob Master is Unilever’s Vice President Media, Americas, which includes all of North and South America. He is responsible for overseeing media strategy and investment, and crafting integrated communications plans for all brands across the region.
Prior to this position, Rob was Vice President Media, North America, where he focused on communications innovation, shifting media planning and strategy to the beginning of the product development pipeline, and propelling Unilever to the forefront of digital innovation and branded entertainment, evidenced by the company’s recognition by Advertising Age as “Digital Marketer of the Year,” Media Post Media Client of the Year and one of Fast Company’s Most Innovative Marketers.
Rob also played a leading role in helping rewrite the rules of the traditional “upfront” process with the development and success of Unilever’s unique and trend-setting “reverse upfront” approach, during which Unilever presents its brands’ plans to media companies and asks them to develop media plans and content deals around them.
After joining Unilever in 2002, Rob spent the first half of his career as a brand marketer, managing a number of iconic Unilever brands such as Dove and Axe and driving award-winning branding campaigns around the Dove Campaign for Real Beauty and The Axe Effect.
Prior to joining Unilever, Rob worked in brand marketing for PepsiCo’s Taco Bell and Young & Rubicam and had also led marketing for Internet start-up eHobbies, an online retailer.
He holds a B.A. in political science from the University of Wisconsin at Madison and an M.B.A. from the Olin School of Business at Washington University in St. Louis.