Antonio (Tony) Ruiz
Partner, Chief Strategic Officer, The Vidal Partnership
As Chief Strategic Officer at The Vidal Partnership, Tony is responsible for overseeing agency strategic and advertising initiatives for top-name clients such as The Home Depot, Nissan North America, Sprint Nextel, Heineken USA, Wendy’s International and MasterCard International. In the business for almost 25 years, Tony has been specializing in the U.S. Hispanic market since joining Conill Advertising in 1985. As Media Director there, he worked on McDonald’s and P&G to develop new media models that effectively integrated Hispanic and general markets for optimum return. At Vidal, he and his partners have been successful in programs that demonstrate unique consumer insights, resulting in the agency’s creative reputation and growth. The largest independent Hispanic advertising agency in the country and the only one listed in Ad Age’s “A List” 2007 Report Card round-up, TVP has also won more creative awards than any other shop in its field.