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Board of Directors

Lee Nadler

Vice President
Marketing Communications Manager, MINI USA

Lee Nadler is responsible for managing unique, multichannel, MINIcentric marketing programs in US. He oversees MINI’s three agencies and has overall responsibility for: online and offline advertising creative & media; on all platforms, digital/video marketing, social channels, multicultural marketing and research. For ten years, prior to joining MINI USA in May 2012, Lee ran a specialized consulting practice, Sherpa Marketing, Inc., named for the Nepalese guides who inspire him. Sherpa provided marketing consulting for BMW, CNN, Gilt Groupe and Yahoo! Prior experience includes roles on the agency side, including as President/CEO of Digital Pulp and on the corporate side as first head of Marketing for DoubleClick. Nadler maintains a blog at He lives in NYC with his wife and daughter and currently Motors in a tricked out 2014 MINI Countryman Cooper S nick-named “Bluepee Oreo.”


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