Marketing Communications Manager, MINI USA
Lee Nadler is responsible for managing unique, multichannel, MINIcentric marketing programs in US. He oversees MINI’s three agencies (BSSP, BEAM Interactive and Sanders/Wingo) and has overall responsibility for: online and offline advertising creative & media; web, digital, mobile and social platforms; as well as: partnerships, multicultural marketing and research. Nadler joined MINI USA in May 2012. Prior experience includes roles on the agency side, including as President/CEO of Digital Pulp and on the corporate side as first head of Marketing for DoubleClick. Most recently, Lee ran a specialized consulting practice, Sherpa Marketing, Inc., named for the Nepalese guides who inspired him, and over the previous ten years had provided marketing consulting for BMW, CNN, Gilt Groupe and Yahoo! Nadler lives in NYC and MOTORS daily in his MINI Countryman to MINI HQ in Northern NJ. Lee previously served as Advertising Club Young Pro President and on the Board for numerous years.