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DIRECTORS

Audrey Siegel

Director
Managing Partner, Assembly


 

Audrey is Managing Partner of the newly formed MDC Media Partners’ Agency, Assembly. She was co-founder of TargetCast, one of the two foundational agencies of Assembly (the other being sister agency, RJ Palmer). Audrey is tireless in her pursuit of excellence on behalf of agency clients, and equally committed to creating and maintaining a challenging and nurturing working environment in which creativity and professionalism thrive.
Audrey oversees the day-to-day management of all client activity as well as staffing and training, ensuring that the next generation of leadership is created and cultivated today. Her focus on identifying Opt-In messaging apertures for all communications efforts have led to the development of uniquely integrated strategies that have helped drive traffic and motivate consumers for clients including: Expedia.com, hotels.com, New York Life, AMC Networks, Pfizer Consumer Healthcare Portfolio and 1800Contacts and glasses.com.

 

Directly prior to co-founding TargetCast, Audrey was Managing Director of Havas’ Media Planning Group, directing $400MM in billings for a client base including ING, GlaxoSmithKline, Novartis, and Procter & Gamble. She spent much of her professional life at Saatchi & Saatchi where she managed various Procter & Gamble businesses and created its print AOR management system.

Recognized by her peers and the industry, she was awarded as part of the first-ever Media All-Star duo, along with TargetCast co-founder Steve Farella, for the Agency’s creation. Audrey has also been twice named to AWNY's Working Mother of the Year honorees and awarded the inaugural AWNY Changing the Game Achievement Award. Additionally, she is an innovator in the print media space, having created the industry’s first print AOR Unit for P&G, and is a past Chair of the AAAA’s Consumer Magazine Committee where she was involved with the development of various industry research, including the MARS Study and the Reader Involvement Index. A leader in the advertising industry, Audrey is a member of the Ad Club’s Executive Board and chairs the annual Media:NOW conference; she also works extensively with AWNY, with a focus on development of Executive Leadership programming.

 


 

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