Senior Vice President, Global Advertising & Brand Management, American Express
As Senior Vice President of Global Advertising & Brand Management, Ms. Devlin leads worldwide marketing programs for American Express, including global advertising, media, sponsorships, agency relations and brand management. She is responsible for developing marketing programs which drive demand for American Express products and services in the United States and across international markets.
Under Ms. Devlin’s leadership, her team develops groundbreaking partnerships in the entertainment, sports and fashion industries delivering unique experiences such as the American Express Unstaged Taylor Swift Experience app. In addition, Ms. Devlin’s team leads all major US and international advertising campaigns for consumer and small business audiences, including the company’s very successful Small Business Saturday program.
Prior to joining American Express in 2010, Ms. Devlin spent nearly 20 years with the Quaker Oats Company, a division of PepsiCo. Most recently, she held the position of Chief Marketing Officer for Quaker Foods and Snacks Division. Previously, Ms. Devlin spent ten years marketing the Gatorade business in roles of increasing responsibility.
Ms. Devlin sits on the boards of the Association of National Advertisers (ANA), the Advertising Club of New York and the Tenement Museum of New York. She holds a bachelor’s degree from the University of Notre Dame and an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University.