EVP, Director of Publishing Investment & Activation, MediaVest Worldwide
As EVP, Director of Publishing Investment and Activation, Robin Steinberg leads agency strategy and investment teams in the development of multi-media platform publishing solutions for MediaVest clients. Robin helps guide the transition of print media into a new digital era for her clients including Kraft, Walmart, Coca-Cola, Comcast, Avon, Bristol-Myers Squibb, Continental/United, Heineken, Starwood, Turner Broadcasting System, UBS, TD Ameritrade and Wendy’s.
A pioneer in the industry, Robin champions diverse emerging publishing digital media, creating the Exclusive Motherboard franchise for Walmart, while propelling Coke and Kraft into the world of iPad Apps. With a strong focus on converting print negotiations into holistic conversations aimed on achieving cross-platform, multi-media deals rather than single-focused print agreements, Robin’s revolutionary approach meets client challenges.
As a leader of a 50+ team, Robin empowers her team by bringing the digital, brand-focused publishing vision to life through the Cross Athlete approach that helps move MediaVest and its clients into the new age of digital publishing.
Mediaweek named Robin to its list of the “50 Most Indispensable People in Media” in 2007, 2008, 2009 and 2010 and honored her as a print “Media All Star” in 2002. Further, MIN Magazine cited her as one of its “21 Most Intriguing” people of 2006.
Robin is a member of MediaVest’s Executive team, Leadership Council and resides on the Board of ABC (Audit Bureau of Circulation). She currently chairs the 4A’s print committee and sits on the board of the Advertising Club of New York.
Prior to joining MediaVest, Robin spent five years as VP, Director of Print Services at Carat, where she was responsible for managing rate negotiations for over 200 consumer publications and billings exceeding $150M. In 2001, Robin led the charge in developing circulation analyses to evaluate magazine vitality within a complex marketplace for both her clients and staff.