President, Global Enjoyment Brands & Chief Creative Officer Global Beverage Group, Pepsico, Inc.
On both the Agency and Client side Brad has led ideas and marketing programs that have reinvented, reinvigorated and re-launched major brands. In 2004 Advertising Age magazine named Brad one of America’s “Top 50 Marketers.” In the last 7 years he has been responsible for leading brand ideas that have won over 200 awards at almost all of the world’s most prestigious shows, including an Emmy from the Academy of Television Arts and Sciences. In a career that has included fashion, retail, packaged goods and financial services, Brad has managed some of the world’s biggest brands on a global basis. Recently named by Davis Consulting as one of America’s top clients, Brad has built a reputation as a senior strategic, integrated marketer with experience in advertising, direct marketing, branding & identity, customer experience and interactive, across geographies (Asia, Europe, North America) and businesses (Fortune 500 corporate/client and agency side). Brad serves on The AD Club Program and Nominating Committees.