Greg McCastle was formerly the Senior Vice President of AT&T Advanced Ad Solutions, a division of AT&T Inc. He was named to his current role in January 2008. Today, he leads the Corporation’s approach to development and monetization of innovative digital media & marketing products across three screens to Fortune 500 advertisers.
Since joining AT&T and founding its Advanced Advertising Solutions division, Mr. McCastle has strengthened AT&T's position as an advertising leader in mobile, online and television. Under his leadership, this division has experienced accelerated growth and presence in the marketplace working directly with national brand clients and specialized media agencies.
Mr. McCastle has over 25 years of experience in the media and advertising industry. He served as Executive Vice President - General Manager of Television and Digital Media at Westwood One, where he spearheaded the sales of their television, mobile and online product offerings. He has also served as President of Ad Sales at Weather Channel. Mr. McCastle joined News Corp. in the late 90’s as Executive Vice President of Sales at Fox Sports Net; a collection of 22 owned and operated affiliated regional sports networks. Later at News Corp he helped launch the company’s first foray into digital media as Executive Vice President Sales and Marketing at News Digital Media where he was responsible for leading the digital businesses for Fox’s largest online properties including Fox.com, Foxsports.com and Foxnews.com.
Mr. McCastle began his career with Blair Television in 1985 as a national spot TV representative, where he was successful at navigating the television ad sales landscape and creating business opportunities with top advertising agencies. He served as Vice President of Regional Sales at Raycom Sports where he managed a team of representatives as well as the marketing and selling of inventory for college sports conferences like the ACC and SEC.
Mr. McCastle is a member of the board of directors of the IAB (Interactive Advertising Bureau), MMA (Mobile Marketing Association), and Ad Club New York.
Currently living in Larchmont, New York, with his wife and two daughters, Mr. McCastle holds a Bachelor's degree in Liberal Arts from Wake Forest University.