Chief Creative Innovation Officer, JWT
"Digital used to be two slides at the end of the presentation. It was something everyone thought they should have a point of view on but not really take that seriously. Right now I think sustainability is in a similar position. The people and organizations that get smart about this quickly will be in a great position in a five years time."
James Cooper's Bio:
As Chief Creative Innovation Officer of JWT New York, James oversees the agency’s creative in the digital space and works to further expand JWT’s footprint in this area. Campaign magazine called him “one of the brightest stars in digital advertising.” He is also a U.S. rated table tennis champ and founded the magazine Celebrity Ping Pong, in which he interviews celebrities like Susan Sarandon and art and business whiz kids, while challenging them to ping-pong matches.
Most recently, James was Integrated Creative Director at Saatchi, where he led JCPenney’s “Return to the Doghouse” and the “The Most Valuable Tweeter” campaign for Wheaties. Previously, he helped Dare become the “Digital Agency of the Decade.” At Anomaly, he developed the Lauren Luke makeup brand, and YouTube phenomenon, from scratch. James has also worked at Ogilvy & Mather and D’Arcy, which is now part of Leo Burnett, in the U.K. He has won more than 50 awards at all the major shows incl. Cannes, The One Show and D&AD