EXPERT INSIGHTS

Working as a Woman in the Ad Industry
Suzana Apelbaum

 

Suzana Apelbaum discusses what women bring to a creative team, how the industry can attract and retain more women, and what it's like to work on a global client at a smaller agency. Suzana moved from Sao Paulo to New York to work as Executive Creative Director of StrawberryFrog, where she is currently leading the creative team and developing campaigns and digital projects for clients such as Procter & Gamble (Pampers, MDVip, Future Friendly), as well as BlackBerry and Propel (PepsiCo).