Euro RSCG Worldwide

Dos Equis

The Most Interesting Man in the World (MIM) is back and this time he's ice fishing. Instead of soothing the drinker with generic cues of masculinity, the sophisticated figure of the MIM reminds us that we should be living more interesting lives.

Title: "Ice Fishing"
Winner: Euro RSCG
Client: Dos Equis
Awards: International ANDY Awards 2011 (Gold) for Beverage Alcohol, International ANDY Awards 2011 (Gold) for Copywriting
Creative Director: Conway Williamson, David Weinstock, Andy Currie
Art Director: Kevin Jordan