Director, Ad Sales Research
Disney-ABC Television Group
Lyndsey Albertson joined the Disney-ABC Television Group in February 2015 as Director of Ad Sales Research. In this role, she is responsible for studying evolving trends in advertiser and consumer behavior across all brands and screens within the Disney-ABC portfolio, working very closely with our sales organization to incorporate learnings into strategic initiatives and marketplace positioning.
Lyndsey’s core focus is to maintain a library of proprietary insight that highlights Disney-ABC’s expertise in consumer behavior and advertising intelligence. To do so, her team oversees the primary and ad effectiveness work across the business, building tailored measurement solutions that generate learnings at both the advertiser and industry level. She is also closely involved with the company’s emerging measurement initiatives, working to ensure that the organization maintains the most accurate solutions for understanding viewing trends and reporting brand performance externally.
Lyndsey is an active member of the MRC, ARF, IAB, CIMM and Nielsen and comScore’s Client Advisory Boards. Prior to time at Disney-ABC, Lyndsey was Director of Digital Research at FOX Sports.
Lyndsey was named one Cynopsis Media’s 2018 Top Women in Digital.