Poll Archives

Booz Allen Hamilton's study found that the importance of marketers direct relationship with publishers will grow by 2010

Agree strongly

Agree somewhat

83%

Not sure

17%

Disagree somewhat

Disagree strongly

The media delivery channel that could be better leveraged is

Radio

20%

Out of home

30%

Magazines

10%

Cinema

30%

In store

10%

Who will be better for the advertising business, Clinton, Obama or McCain?

Hillary

Obama

42%

McCain

21%

Not sure

32%

Do you think overall advertising spending will increase, decrease or stay the same in 2008?

Increase

65%

Decrease

12%

Stay the same

24%

Which was your favorite Superbowl commercial?

Bud Light - Wine, Cheese

25%

Audi - Godfather

17%

E-Trade - Baby I

25%

Pepsi - Justin

33%

GoDaddy.com - Donika Patrick

My favorite digital community is

FaceBook

65%

MySpace

22%

13%

What is your New Year's Resolution?

Exercise

57%

Spend more time with family

14%

Diet

29%

What medium is most over-rated?

32%

Broadcast

37%

Interactive

16%

Integrated

16%

Other than US cities, what international city is leading creative innovation

London

57%

Paris

14%

Sydney

14%

Capetown

Shanghai

Other than New York City, what US city is leading creative innovation

Minneapolis

15%

San Francisco

58%

Miami

12%

Chicago

12%

Detroit

Five years from now, the client's lead agency will be

Media Agency

Creative Agency

10%

Digital Agency

90%

Google

Microsoft

What's your favorite classic book about advertising (written before 2000)?

Jerry Della Femina

13%

George Lois

13%

David Ogilvy

75%

What's your favorite book about advertising (written since 2000)?

Donny Deutsch

33%

Pat Fallon

50%

Marion Salzman

Phil Dusenberry

17%

Alan Rosenshine

What's your favorite TV show that features a lead character who works in advertising?

Bewitched

26%

Who's the boss

32%

30 Something

32%

Desperate Housewives

11%

What's your favorite movie this summer?

Knocked up

46%

Harry Potter

23%

Hairspray

15%

I Now Pronounce You Chuck and Larry

Sicko

12%

What website do you visit everyday?

Mediabistro.com

13%

Creativity.com

Adrants.com

16%

Adweek.com

32%

Mediapost.com

10%

Adage.com

26%

The new series Mad Men is about Madison Avenue agencies in the 1960s. Does it

make advertising look glamorous

40%

make the industry look racist and irresponsible

simply present a boring series

20%

simply present a fun series

40%

Nina DeSesa's new book, Seducing the Boy's Club: How a Woman Can Triumph in a Male Workplace is

Long overdue

29%

Helpful for younger women in the industry, it's too late for women 40+

57%

A true story about the inequality of women at the top of the industry

14%

Is generated content

A pain for advertisers to harness

30%

A must for advertisers to embrace

40%

A fad that will be replaced by somehing else

10%

Never as good as what the agencies create

20%

Since most project that advertising spending will increase, which medium do you feel will have the best showing?

Online

73%

Radio

20%

Direct Mail

How would you rate the Oscars this year?

Good, solid show

20%

Jon Stewart made the show

30%

Same old Oscars, just a different year?

35%

I only watched the red carpet

15%

Political advertising should only be allowed

3 months before elections/primaries

33%

6 months before election/primaries

50%

9 months before elections/primaries

12 months before elections/primaries

More than 12 months before elections

17%

What do you think of the return of the Apprentice?

It's so 30 minutes ago

45%

It will be fun to see The Donald spar with the celebrity apprentices

36%

I don't watch reality TV

18%

Are you done with your holiday shopping yet? Where did you do most of your shopping this year?

Online

45%

In the shops

45%

Catalogs

Homemade gifts

I haven't started yet!

What agency leader would you most want to see on The Apprentice?

Neil French

Bob Greenberg

18%

John Wren

Jim Stengel

18%

Alex Bogusky

64%

Who is your favorite ANDY Instacritique Judge? Visit www.andyawards.com to view the judges.

Alex Bogusky, Crispin, Porter + Bogusky

11%

Gerry Graf, TBWA/Chiat/Day

11%

Jose Molla, la comunidad

11%

Bob Scarpelli, DDB, Worldwide

44%

Mark Waites, Mother

22%

What new Fall TV show is most likely to be cancelled

Samantha Who

10%

Private Practice

Cane

15%

Bionic Woman

70%

At last week's ANA conference, survery results showed that 76% of marketers agree media/creative agencies should be rebundled.

Agree

88%

Disagree

13%

Aren't sure

What was your favorite Advertising Week 2007 event?

Kick-Off Luncheon: (PRODUCT) RED

63%

AOL AMP'd UP

13%

Yahoo! Billboard Live!

Friars Club Roast

13%

Univision Wrap Party

13%

What events will have the biggest impact on the industry for the next six months?

Political

36%

Stock market

43%

Diversity

21%

What did you do this summer?

Stayed in the city

55%

Local vacation - Hamptons, Upstate, NJ

Went to Disney World

Left the country, despite the flight hassles

36%

What about the I-Phone

I was one of the first to get one

28%

I waited on line to get one

I'm still on the wait list

I'm happy with what I have, what's all the hype

67%

What’s your favorite reality TV series?

So you think you can dance

23%

Are you smarter than a fifth grader

54%

Singing bee

23%

America’s got talent

Where do you get your news from?

Newspapers

13%

Radio

13%

16%

Internet

59%

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