Board of Directors

Rob Master is the North America media director for Unilever since 2007, overseeing strategy and implementation across all Unilever categories and brands.  He has focused on communications innovation, shifting media planning and strategy to the beginning of the product development pipeline and propelling Unilever to the forefront of digital innovation and branded entertainment evidenced by the company’s recognition by Advertising Age as “Digital Marketer of the Year” for 2008.  Rob has also played a leading role in transforming the traditional “upfront” process with the development of Unilever’s trend-setting “reverse upfront” approach, by which it presents its brands’ plans to media companies and asks them to develop media plans and content deals around them.  

With Unilever since 2002, Rob has managed accounts including Dove, Axe, Caress, Lever2000 and Suave, responsible for the awarding-winning campaigns around the Dove Campaign for Real Beauty and The Axe Effect. He previously worked in brand marketing for PepsiCo’s Taco Bell and Young & Rubicam, and led the strategic marketing initiatives for Internet start-up eHobbies, an online retailer.