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DIGITAL ACTION Gives Back

Digital Action Testimonials

On Tuesday, December 1st we awarded two undergraduate students with the 2009 Digital Action Scholarship. (pictured from left to right) Ashley Hamilton, Scholarship Recipient of Pace University, Carl Fremont, of Digitas and Digital Action Committee Co-Chair, and Yi Qiang Chen, Scholarship Recipient of City College of New York.

Scholarship recipient Zohar Avgar was chosen to be part of the City College BFA Senior Thesis 2009 Show for the Department of Art and The Robinson Center for Graphic Arts and Communication Design. The show was open to the public May 18th – 28th.

Zohar’s thesis was titled “What’s the Matter?” - excerpt below.

“My thesis project examines how objects can become symbols through the meaning that has been attached to them. My intention is to remove the visual stimulations that trigger these automatic responses and thus allow the viewer to investigate highly symbolized items through exploring its structure and material. I utilized X-ray imaging technology, which uses high voltage light beams to penetrate a radiographic image of objects. The resulting images allow the viewer to inspect the material and structure of objects, free from the instinctive decoding of its underlying meaning.”

 

Two students pursuing a degree in new media received Digital Action Scholarships at the 3rd Annual Media 20/20 Event. (pictured from left to right) Kristin Brown, of JP Morgan Chase, Carlos Melgarejo of LaGuardia Community College, Zohar Avgar of City College of New York, and Beth-Ann Eason, of Beliefnet.com who also serves as the Digital Action Committee Chair.

 

“Receiving the Digital Action Scholarship is a great motivation to me. I’m inspired to keep working hard in my studies and excited for my future work in the advertising industry.” – Carlos Melgarejo

“The Digital Action Scholarship will enable me to cover the expenses of two semesters of education, allowing me to dedicate more time to school work and pursuing my passion of creative arts.” – Zohar Avgar

“The primary focus of Digital Action is the digital media space and giving back by helping to support NYC undergrads pursuing careers in new media. Both students show tremendous potential.” – Beth-Ann Eason