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The Verticals: Entertainment & Technology
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The Verticals: Entertainment & Technology

 Export to Your Calendar 3/28/2019
When: 03/28/19
8:30AM - 10:30AM
Where: Map this event »
Helen Mills
137 – 139 WEST 26TH ST., NY
New York, New York  10001
United States
Contact: Nermin Moustafa
2125331605


Online registration is available until: 3/25/2019
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The VERTICALS: Entertainment & Technology

How to Market for Transformed Viewing Experiences

Video consumption represents a massive 65% of average daily content consumption across generations. From the rise of connected OTT, cross-screening and cord-cutting, we have witnessed unprecedented shifts in the ways consumers access media and entertainment. The boom of eSports and online streaming made the live viewing moment more important than ever to the consumer. In other cases, delayed viewing behavior and binging impacts the moment of influence. Super-fast 5G will act as a catalyst to further transform experiences for consumers. With all this change, how do marketers plan for success? Our panel of industry pros share how they find and measure OTT impact in a world of evolving viewing experiences. 

Audience: @125-150 agency, marketing, media and communications professionals.

Introduction:

Gina Grillo, President & CEOThe Advertising Club of NY

Industry Overview:

John BulgrinSenior Vice President, CommercialComscore

Panel Discussion Moderated by:

Ryan GarveyManaging DirectorVerizon Media 

Featuring:

*Disclaimer 

  • Speakers are subject to change last minute without prior notification. 

A special thanks to our sponsor below!

Featured Members

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