The VERTICALS: Entertainment & Technology
How to Market for Transformed Viewing Experiences
Video consumption represents a massive 65% of average daily content consumption across generations. From the rise of connected OTT, cross-screening and cord-cutting, we have witnessed unprecedented shifts in the ways consumers access media and entertainment. The boom of eSports and online streaming made the live viewing moment more important than ever to the consumer. In other cases, delayed viewing behavior and binging impacts the moment of influence. Super-fast 5G will act as a catalyst to further transform experiences for consumers. With all this change, how do marketers plan for success? Our panel of industry pros share how they find and measure OTT impact in a world of evolving viewing experiences.
Audience: @125-150 agency, marketing, media and communications professionals.
Gina Grillo, President & CEO, The Advertising Club of NY
John Bulgrin, Senior Vice President, Commercial, Comscore
Panel Discussion Moderated by:
Ryan Garvey, Managing Director, Verizon Media
- Speakers are subject to change last minute without prior notification.
A special thanks to our sponsor below!