V.P. Global Agency Director
Barbara joined AOL in 2013, she was successful at growing AOL’s strategic and global business relationship with WPP. Barbara focused on deepening senior relationships, providing strategic direction on focused accounts and became a trusted partner to create many successful content and well as programmatic solutions. In 2015, Barbara transitioned onto Publicis Media Groupe, where she is leading a larger team against Oath’s largest Holding Company.
With her team, she focuses on building mutually beneficial strategic solutions that leverage the full Oath portfolio of assets and capabilities. A diverse practitioner, Barbara has 20+ years of deep agency experience in direct, digital, brand, media and experiential marketing. Barbara is strategically grounded, integrated at the core, a driver of change and a champion of ideas and people.
Prior to joining AOL, Barbara spent two years at IPG MediaBrands as the EVP, Global Managing Partner, responsible for MasterCard globally. Prior to IPG, Barbara served as Executive Group Director for OgilvyOne, serving as the Team Lead for Bayer across WPP and prior to that was global lead on IBM responsible for all demand generation across all regions and business units.
Barbara received her Bachelors Degree in Communications /Marketing at St. John Fisher College. She currently resides in Westchester with her husband and two children.