Vice President, Global Media
American Express Company
Joseph Bihlmier oversees American Express’ strategic marketing direction and execution for all communications planning, buying, strategic media partnerships globally. This includes managing media investments across all channels, developing strategic media partnerships and driving innovative communications plans that achieve brand and business objectives.
During his 15 year career at the company, Bihlmier has been a change agent driving American Express’ efforts to develop breakthrough communication strategies and innovations for both brand and product advertising campaigns across 25 countries. He started as the Director of US Digital Media before being asked to run the international media operations in 2002. Bihlmier lead the efforts to transform modernize Amex’s international media operations. He consolidated with one media agency to drive impact and efficiency. He brought the company into the digital age by tripling digital expenditures and pioneering paid social media. In 2010, Bihlmier was asked to run a portion of the US media operations and in 2013 was promoted to oversee the entire global media team.
His knowledge of the U.S. and international markets along with strong media industry relationships have resulted in the successful launch of numerous efforts: the Red Card (UK) in 2005, “Realise the Potential” International Brand campaign, and more recently, Amex’s partnership with Walmart, Bluebird Prepaid Card.
For his work, Bihlmier has received numerous internal and external accolades. In 1999, he was named by Ad Age as a leading B to B media strategist and in 2011 he was included among The Internationalist’s annual list “100 Marketing Leaders.” He is an active member of the ANA Media Committee and serves on the board of the Ad Council. Internally, he is a five-time winner of the Chairman’s Award for Innovation, which is the highest honor offered to American Express employees.
Prior to joining American Express, Bihlmier worked on Madison Avenue for 9 years at two Global Advertising Agencies, Young & Rubicam/The Media Edge and McCann Erickson.
He holds a bachelor’s in Business and Communications from Berry College in Mt. Berry, Ga. and lives on the Upper East Side of Manhattan.