Head of Brand Media
Nestle Waters North America
Mike Sallette is the Head of Brand Media for Nestlé Waters North America. He oversees media planning, investment and measurement across all digital and traditional channels to deliver breakthrough communications for the brand portfolio, which features healthy hydration choices such as Gerber Pure Water, Nestlé Pure Life, Perrier, Poland Spring and S. Pellegrino.
As a member of the US Nestlé Media Council, he manages relationships with media agencies and strategic partners, and helps facilitate using best practices throughout the Nestlé portfolio.
Prior to the client side, Mike led worldwide marketing for Amazon's programmatic advertising solutions, where he launched the self-service version of its proprietary DSP, the Amazon Advertising Platform. Before that, he led brand strategy, sponsorships and keynote programs that raised awareness of Amazon Media Group (AMG) and Amazon Marketing Services (AMS).
Previously, he worked at USA TODAY where he developed award-winning integrated marketing campaigns, including the first cross-Gannett program for American Express "Small Business Saturday". Mike began his career at a tech start-up and earned a Master of Science in Marketing from NYU.