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Sandra Moerch
Sandra Moerch
Site Manager of SAP Leonardo Center & Global Head of Branding
SAP Next-Gen

Sandra Moerch is Global Head of the SAP Next-Gen Brand – A Purpose Driven Innovation Community linked to the UN Global Goals, a department of which she was a founding team member. In her daily work she is also the Site Manager of the purpose driven 12K SQF innovation space: SAP Leonardo Center in New York City, which is a platform for purpose driven innovation, which plays out in the space every day in the shape of workshops, innovation journeys and evening meetups.


Sandra has always been an entrepreneur and feminist at heart, co-founding numerous tech and retail startups, before she entered the corporate scene with SAP, as well as being an advocate for women’s rights across the 3 continents and 10 countries where she has lived. Today, Sandra evangelizes these values as a Stanford WiDS (Women in Data Science) Committee Member, as well as a UN Women Ambassador, driving programs linked to SAP to bring balance to the force of gender equality in Tech, specifically co-leading the global #sheinnovates program and campaign together with 24 private sector industry representatives which involves the development of an app, launching a podcast, hosting numerous events and writing a book.


To Sandra, diversity and imagination are imperative and key ingredients in order to kindle the fires of innovation. As an avid SciFi researcher, Space enthusiast, Childish soul and Design Thinker, she uses imagination as a powerful tool for moon-shooting ideas that have not been thought up yet in our existing landscape, drawing inspiration from the global innovation community. In her role, she has to constantly analyze and research the global landscape of innovation, mapping out the findings in a framework she designed, named The Silicon Valleys of the World, identifying global innovation hubs, and interconnecting them, from Silicon Valley, to Silicon Samba to Silicon Cape, to mention a few. All over the world she shares these concepts to inspire people to enter the impact space, and pick up creative methodologies, integrating them into their core product development and/or job.

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