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Vertical: Entertainment and Tech 2019

The VERTICALS: Entertainment & Technology

How to Market for Transformed Viewing Experiences

Video consumption represents a massive 65% of average daily content consumption across generations. From the rise of connected OTT, cross-screening and cord-cutting, we have witnessed unprecedented shifts in the ways consumers access media and entertainment. The boom of eSports and online streaming made the live viewing moment more important than ever to the consumer. In other cases, delayed viewing behavior and binging impacts the moment of influence. Super-fast 5G will act as a catalyst to further transform experiences for consumers. With all this change, how do marketers plan for success? Our panel of industry pros share how they find and measure OTT impact in a world of evolving viewing experiences. 

Audience: @125-150 agency, marketing, media and communications professionals.

Introduction:

Gina Grillo, President & CEO, The Advertising Club of NY

Industry Overview:

John Bulgrin, Senior Vice President, CommercialComscore

Panel Discussion Moderated by:

Elizabeth Brady, VP US Field Sales, Verizon Media 

Featuring:

*Speakers are subject to change.

A special thanks to our sponsor below!

Agenda

  • 8:30 – 9:00         Breakfast/Networking
  • 9:00 –9:05          Opening Remarks
  • 9:05 – 9:20         Industry Overview
  • 9:20 – 10:00       Panel Discussion
  • 10:00 – 10:15     Interactive Audience Q&A
  • 10:15                  Close

Click Here To Register 

Must Register by 12PM March 25th.

  • If you are not an AD Club Member, please continue to register as a guest.
  • AD Club Members, please reach out to your membership designee. They will provide you with a promo code to use at check out. You do not need to sign in when using this code and can continue to register as a guest. 

Price: 

  • $95 - Member 
  • $125 - Non-Member
  • $50 - Young Pro

*No refunds or cancellations are accepted, but substitutions will be allowed. 

Location:

Helen Mills Event Space and Theater 137 W 26th St, New York, NY 10001

Any questions please call 212.533.8080 or email Nermin@theadvertisingclub.org

Sponsored By:

Featured Members

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