Job Postings | Print Page | Contact Us | Sign In | Register
Innovate

Several years ago, IPG Media Lab's report on digital viewability shook the industry. And for good reason. 31% of digital video ads were not viewable. More than $59B will be spent on TV ads this year, without knowing how viewable the ads are.

Hear from IPG Media Lab on their new TV Viewability report and from brand marketers as they discuss the current state of TV and video advertising.  

We will hear & cover the following: 

  • IPG Research Quantifying TV Viewability.  Brand New. 

          Kara Manatt, SVP, Research, IPG Media Lab

  • How to Solve the TV Viewability Problem

          Luke McGuiness, President, TVision

  • The Current State of TV & Video Advertising

          Prabha Cheemalapti, VP, Marketing, Danone

Our Innovate NY series are aimed to provide our member with insights and learning about different market segments in an intimate audience setting.  

Wednesday, May 22 

8:30 -10:30 am

The ADVERTISING Club Headquarters

989 Avenue of the Americas – 7th Floor – NYC.   

We will cover the following: 

  • IPG Research Quantifying TV Viewability

          Kara Manatt, SVP, Research, IPG Media Lab

  • How to Solve the TV Viewability Problem

          Luke McGuiness, President, TVision

  • The Current State of TV & Video Advertising

          Prabha Cheemalapti, VP, Marketing, Danone

Networking + Breakfast Too

Register Here

Free for Members (just one of the many perks). Invitation Only.  Space is Limited. 

Content, Speakers Subject to change without prior notification. 

Featured Members

The Advertising Club | 989 Avenue of the Americas | 7th Floor New York, NY 10018 | Ph: 212.533.8080 | Contact Us | Privacy Policy