Innovate: NY The State of OTT Measurement
Viewer behavior is shifting – it’s time we know where it’s heading. According to eMarketer, by 2022, more than 58% of the US population will subscribe to OTT video content services. With so much change, how should this shift be measured?
In this session, you will discover how people are streaming content through top engaged programs, application and device usage, and, person-level metrics – including co-viewing, binge-rates, and re-watch rates.
We Will Cover the Following:
Our Innovate NY series are aimed to provide our member with insights and learning about different market segments in an intimate audience setting.
8:00 am – 10:00 am
The ADVERTISING Club Headquarters
989 Avenue of the Americas – 7th Floor – NYC.
Free for Members (just one of the many perks).
Content, Speakers Subject to change without prior notification.