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Millennials & Gen Z in the Age of COVID-19 POST

Inside the Clubhouse

Millennials & Gen Z in the Age of COVID-19

April 14, 2020

Location: Zoom Webinar

Time: 12:00-1:00pm

The AD Club of NY and Perksy hosted a webinar geared towards brands and agencies looking to better understand how to connect with consumers during this challenging time. This discussion walked through the evolution of consumer purchasing habits, sentiment, and overall behavior amidst the COVID-19 outbreak.

Nadia Masri (Perksy, Founder & CEO) along with Jamie Pete (SVP, Client Development) started off by sharing up-to-the-moment insights. Followed by a conversation on the results with brand leaders from VaynerMedia, Pandora, and more as well as audience Q&A.

 

Insights Overview:

  • Nadia Masri, Founder & CEO, Perksy 
  • Jamie Pete, SVP of Client Development, Perksy

Brand Leader Commentary:

  • Wanda Pogue, Global Chief Strategy Officer, VaynerMedia
  • Nidia Serrano, Director of Audience Marketing, Pandora

Moderated By:

  • Kristina Monllos, Marketing Editor, Digiday

Speakers

 

 

Nadia Masri, Founder & CEO, Perksy

Nadia Genevieve Masri is a 4-time founder, Forbes 30 Under 30 headliner, and the CEO & Founder of Perksy – a next-gen market intelligence platform that conducts real-time research with Millennial & Gen-Z audiences through mobile. With a fresh take on understanding the habits, behaviors, and preferences of Gen Y & Z consumers, Nadia and her team are redefining market research for the mobile generation by making feedback the favorite form of engagement. Prior to Perksy, Nadia founded 3 other companies before studying psychology and marketing through Harvard’s continuing education program. Nadia is passionate about product innovation, design, and neuroscience.

 

Kristina Monllos, Marketing Editor, Digiday

Bio to come. 

 

Jamie Pete, SVP of Client Development, Perksy

Bio to come.

Wanda Pogue, Global Chief Strategy Officer, VaynerMedia

As Chief Strategy Officer of VaynerMedia, Wanda Pogue oversees strategy across the agency'’'s global offices in New York, Los Angeles, London and Singapore. Prior to VaynerMedia, Wanda spent 19 years of her career at Saatchi & Saatchi, most recently as Chief Strategy Officer of New York where she was instrumental in leading business-building and award-winning work across the agency’s roster of clients, including Walmart, Procter & Gamble and USAA. Prior to that, she led the strategic vision for brands such as Olay, Tide/Ariel, Head & Shoulders and Trident as Global Strategy Director, helping to further establish these brands around the world. Her first role at Saatchi & Saatchi was as Regional Strategy Director across both the United States and Latin America. Wanda began her career in marketing research and U.S. Hispanic and multicultural marketing. Her human and stenstive strategic approach has been recognized by the industry’s major award shows, from Effies to Cannes Lions.

 


Nidia Serrano, Director of Audience Marketing, Pandora

Nidia Serrano is a passionate marketer and storyteller. She leads audience marketing at Pandora in New York City, helping brands connect with consumers through their love of music.

Nidia is a thought leader who leverages data and insights to push the boundaries of the advertising industry. She is an inspiring speaker and an active contributor to Pandora For Brands, the company’s resource for marketing insights, solutions and ideas. 

Nidia received a Bachelor of Arts degree in sociology from Binghamton University. She is a champion of diversity and inclusion, supporting people of color in and outside of work. When she is not uplifting diverse communities through data storytelling, she tells their stories through her professional photography and community work. She is the founder of Corporate Curve LLC where she inspires women to love themselves and the work they do.

Agenda

Insights Overview:

  • Nadia Masri, Founder & CEO, Perksy 
  • Jamie Pete, SVP of Client Development, Perksy

Brand Leader Commentary:

  • Wanda Pogue, Global Chief Strategy Officer, VaynerMedia
  • Nidia Serrano, Director of Audience Marketing, Pandora

Moderated By:

  • Kristina Monlos, Marketing Editor, Digiday
 

Millennials & GenZ

in the Age of COVID-19

Register here for the Zoom Webinar.

 

 


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