Out-of-Home: Now 2019
GAINING MOMENTUM & MARKET SHARE
Date: December 5th, 2019
Sustaining Growth Is A Challenge For Any Business.
Join us for the 12th Annual Out-of-Home:Now Conference to hear marketers, media buyers, and creatives discuss how the industry can hone this year’s momentum for future growth. Stakeholders will explore the industry’s approach to data, programmatic practices and ROI to help us reap value, while avoiding pitfalls other channels have endured. We will also hear from new clients using OOH to drive their marketing objectives and get insight from those advertisers that have continued to support and reinvest.
OOH has long been revered as a Creative Canvas. We will take a look at how brands are using the various formats of the medium today, to leverage all it has to offer connecting with consumers in the physical world.
Thanks to all of our supporting sponsors! See list below.
8:15 REGISTRATION OPENS/BREAKFAST/NETWORKING
9:00 CONFERENCE WELCOME &
CLIENT SPOTLIGHT 1: AMERICAN EXPRESS
Joe Bihlmier Vice President, Global Media, American Express
Q&A: Bob McCuin, EVP, CRO, Clear Channel Outdoor
Dan Brill, Group Creative Director, Spotify
Robin Tilotta, Director of Consumer Marketing, Twitter
Paul Woolmington, CEO, Canvas Worldwide
Ed Herty, National Creative Director, Outfront Media
10:00 PANEL 1: PROGRAMMATIC NOW
The media industry is bullish on programmatic! Any opportunity to bring data into planning, optimization and attribution is an opportunity for media to be more targeted, smarter and accountable. While still in its early days, programmatic trading of DOOH (or pDOOH) is showing promise in helping OOH grow its overall share. It is now, that we must position ourselves for success! The “pDOOH panel” will take on driving forces such as transparency, measurement and efficiencies as well as address how both the buy and sell sides should be framing themselves for this new era of OOH transaction.
Mike Chevallier, VP Sales, Rubicon Project
Drew Lipsher, Chief Strategy & Revenue Officer, Volta Industries
Mark van de Crommert, Co-Founder & CCO, OutMoove
Kirby-Lee Rushby, Director, Programmatic Strategy, Cadreon
Christina Radigan, Managing Director, Marketing and Communications, Outdoor Media Group
Andrew Weinstein, Manager, Rapport Worldwide
Fatima Winfrey, Group Director, OOH, Horizon Media
Q&A: Gary Greenstein, CRO, Vector Media
10:45 COFFEE BREAK
11:00 OAAA Media Awards Featuring Winning Client Case Study
Special Video Message from GARY VAYNERCHUK, CHAIRMAN OF VAYNERX AND CO-FOUNDER/CEO OF VAYNERMEDIA
11:20 CLIENT SPOTLIGHT 2: STAND UP TO CANCER
Rusty Robertson, Co-Founder and SU2C Council of Founders and Advisors, Stand-Up-To-Cancer
Q&A: John Miller, SVP Sales Operations, Lamar
11:35 PANEL 2: The Hottest Brands in DTC Talk OOH
DTC brands have emerged as a leading category in OOH—making their mark as top spenders across the spectrum. While pointing to ‘scale and trustworthiness’ as merits of the medium, data integration has become the game-changer. Hear top brands share what they value most in OOH, how attribution drives investment and what is required for their investments to have staying power into the future.
Hilary Fischer-Groban, Brand Director, Thinx
Neil Heckman, Director, Acquisition Marketing, Away Travel
Martie Kuzzy, Head of Growth, Andie Swim
Anthony Tsigourakos, CRO, Freckle
Eric Tsytsylin, Head of Brand, The Farmer’s Dog
Brian Rappaport, CEO, Quan Media Group
12:00 Closing Remarks
*(Timing subject to change)
Group of 10
Clear Channel Outdoor is one of the world’s largest outdoor advertising companies with more than 450,000 displays in more than 31 countries across Asia, Europe, Latin America and North America. Reaching millions of people monthly, including consumers in 44 of the top 50 U.S. markets, Clear Channel Outdoor enables advertisers to engage with consumers through innovative advertising solutions.Read More...
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world, with more than 330,000 displays across the United States, Canada and Puerto Rico. Lamar offers advertisers a variety of billboard, interstate logo and transit advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out of home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 2,700 displays.Read More...
OUTFRONT Media Inc. (NYSE: OUT) is one of the largest out-of-home media companies in North America. From Sunset Boulevard to Times Square, our diverse portfolio includes more than 400,000 digital and static displays, which are primarily located in the most iconic and high-traffic locations throughout the 25 largest markets in the U.S. We are also the advertising partner of choice for major municipal transit systems, reaching millions of commuters daily in the largest U.S. cities. OUTFRONT Media has displays in over 150 markets across the U.S. and Canada.Read More...
Vector Media offers diverse Out-of-Home advertising opportunities, specializing in large format visual communications. We focus on providing our clients with the tools to create maximum impact and brand experiences. Our ever-growing media arsenal includes double decker transit spectaculars, airport shuttles, custom-route coach-style vehicles, solar kiosks and other street furniture, taxi media, digital advertising, bulletins, wallscapes and building wrap opportunities, printed publications, experiential marketing and more.Read More...
Broadsign is making it easier than ever for publishers, agencies and brands to harness the power of out-of-home and connect with audiences across the globe. Powering 187,000 digital screens in airports, shopping malls, health clinics, transit systems and more, Broadsign is at the heart of people’s lives.The Broadsign platform enables marketers and agencies to easily book screens and has helped brands like Pepsi, Turkish Airlines, The UFC, Unilever, Volkswagen, John Lewis and more, launch successful programmatic DOOH campaigns.Read More...
We’re an outdoor advertising company based in Washington, DC; known for our landmark units, top-notch customer service, amazing locations and years of experience in our industry. We create powerful, engaging brand experiences, across top-30 U.S. markets, for all your advertising campaign needs. Our wealth of industry experience and know-how, combined with our addiction to perfection, means great things for your business. We love to forge lasting, fruitful relationships with our clients, using our tried-and-true business processes, excellent communication, and red carpet treatment.Read More...
GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Reaching 1 in 3 American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint on their consumer journey. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers.Read More...
At Intersection, we are at the forefront of the smart cities revolution. With award-winning products like Link, the largest and fastest free public Wi-Fi network in the world, Intersection connects the digital and physical worlds, enhancing people’s journeys through their cities and offering brands the opportunity to drive more relevant and engaging advertising, rooted in real-world location and physical context.Read More...
Founded in 2010, New Tradition is one of the fastest-growing Out-Of-Home media companies in the United States as well as one of the largest independent operators of large format digital and static signage. With a focus on urban core environments, New Tradition provides advertising platforms for national brands and advertising agencies throughout the country.
Vistar Media is an advertising platform that enables brands to reach consumers based on their behavior in the physical world.
Candid Litho was established in 1956 and promptly became one of Manhattans most preeminent printing and graphic arts companies. Headquartered on Hudson Street in New York City’s Soho neighborhood Candid Litho provided high-end print work to the city’s top companies. In 2006 current owners Howard and Scott Weinstein began their expansion into Long Island to house more cutting edge equipment and to increase their production capabilities. In June of 2013 Candid Litho, with the acquisition of its Las Vegas facility, expanded into the large format (Out Of Home) printing industry and Candid Worldwide was created. The Candid team provides a wide range of services including: design creation/ development, spec verification, creative approval, project management, printing, logistics, shipping, materials tracking and posting verification. Today we are an innovative all-inclusive solutions provider bringing print excellence to every market.Read More...
The DPAA leads the Digital Out of Home (DOOH) industry as marketing to consumers outside the home is experiencing aggressive growth versus advertising inside the home, which is continuing its fragmented decline.Read More...
The Geopath brand is a powerful symbol of change. We are no longer an old-fashioned billboard ratings bureau. We are an agile, integrated, passionate, forward-looking organization. We are the OOH industry standard that is powering a smarter OOH marketplace through state-of-the-art audience location measurement, insights and market research innovation.
OAAA is the lead trade association representing the OOH advertising industry. Founded in 1891, OAAA is a passionate advocate and a progressive thought leader that protects, unites, and advances the interests of the OOH advertising industry. With nearly 900 member companies, OAAA represents more than 90 percent of industry revenues.Read More...