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Past Retail Vertical

The Vertical Series: Retail

It was a lively conversation on April 17th at the 14th installment of the Club’s popular breakfast series in partnership with Oath when marketing leaders from Nike, Wayfair shared insights for connecting with consumers and answered the burning question: How Are Successful Businesses Winning Through Mobile Experiences

Our panel of industry pros explained how they are navigating this evolving terrain and making necessary adjustments to align with evolving consumer needs and behaviors with innovative mobile experiences.

The program featured:

  • Piers Fawkes, Founder and Editor-in-Chief of PSFK who provided an industry overview of the state and future of retail now – see the presentation here

Panel Discussion Moderated by:

  • Sarah Martinez, VP, Industry Lead Retail & QSR, Oath


  • Ron Faris, GM, Nike’s s23NYC Digital Studio & Global GM, Nike’s SNKRS app
  • Jessica Jacobs, Director of Marketing, Wayfair

They shared insights on how they are leveraging mobile to connect with consumer including:

  • Creating mobile apps that influence shoppers to visit and purchase at brick and mortar stores and drive engagement, especially with influencers
  • How personalization along the path to purchase wins the consumer’s hearts and wallets
  • The importance of video, content and AR as showrooming becomes even more digital & mobile

For more great content about Retail, see Blog posts and news coverage from event here!

A special thanks to our sponsors below!

The Vertical Series: Retail











Piers Fawkes, Founder and Editor-in-Chief of PSFK

For over a decade, Piers has run the business intelligence platform, PSFK. The service provides trend reports and consumer insights, innovation workshops and immersive experiences, and on-demand research services to an audience of creative professionals developing future retail, brand and product experiences.


Sarah Martinez, VP, Industry Lead Retail & QSR, Oath

Sarah Martinez is a seasoned advertising and media professional with over ten years of experience driving digital marketing success for Fortune 500 brands. At Oath, Sarah is VP of Retail and QSR industries, leading in sales management, sales strategy, and partnerships. Her passion projects at Oath include mobile innovation, personalized and innovative ad formats, and a focus on learning and development across her team. Sarah most recently held a leadership role as Category Sales Director for Retail, QSR, and Travel at Oath.  Sarah graduated from Rutgers University, holds a Masters Degree in Advertising from Syracuse University,  and resides in New York, New York with her family. 


Ron Faris is GM of s23NYC, Nike’s digital product studio in NYC and Global GM of Nike’s   SNKRS app. Most recently, he was Founder & CEO of Virgin Mega, a tech startup dedicated to pioneering new social and community interactions for mobile Millennials which was acquired by Nike in 2016.  Prior to that, he ran Brand Marketing at Virgin Mobile USA where he was responsible for driving brand strategy, as well as all aspects of creative and consumer-facing offline and online engagement. He is an expert on Millennial and Lifestyle marketing and is a frequent contributor to Harvard Business Review for his work around digital marketing and community engagement.His concept of "newsroom marketing", based on his pioneering work with Buzzfeed in social publishing, earned him several accolades from marketing organizations around the country.  He has managed several award-winning music and lifestyle digital and physical programs during his career, including Lady Gaga, UFC, the New York Knicks, Britney Spears, and Virgin Mobile Freefest, the largest free music festival in the country.  In 2013, he was awarded the Silver “Effie” Award, the highest award for marketing excellence and effectiveness. Prior to Virgin, Ron was Director of Strategic Partnerships at the video game company, Atari. He lives in Brooklyn with his wife Danielle, his daughter, Austen, and his son, Roscoe.


Jessica Jacobs, Director of Marketing, Wayfair

Jessica is a Director of Marketing at Wayfair, responsible for Display, Social, Content and App marketing for Wayfair, All Modern, Joss & Main, Birch Lane and Perigold. Her team works across Acquisition and Retention. Their main goals are to, one, find new customers and introduce them to the family of brands and, two, engage existing customers to build long-term relationships. Jessica came to Wayfair from NYC where she ran the West Coast set of accounts for an online advertising and data products start-up. Prior to that, she was a manager in the Tech, Media and Telecom practice at McKinsey & Company. She holds an MBA from the University of Chicago, Booth School of Business and a BA in Economics from the University of Pennsylvania. 

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Oath Inc. is a subsidiary of Verizon Communications that serves as the umbrella company of its digital content subdivisions, including AOL and Yahoo!.



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