Maria Vilchez Lowrey has more than 20 years of senior leadership experience leading large-scale transformation efforts for Fortune 500 and multi-billion-dollar companies, driving growth through business development, operations, and project management. Recognized for building new customer acquisition channels and strategic partnerships, she was named one of the Top 100 Diversity Leaders in Energy by the National Diversity Council and is active in community service, serving on nonprofit boards that support underserved communities.
As Chief Growth Officer at Direct Digital Holdings, Maria oversees business and new channel development as well as leads brand strategy across the company’s buy- and sell-side portfolio. She oversees Orange 142, the digital marketing company that delivers customized advertising solutions that help businesses grow their customer base to achieve measurable results across range of media platforms, including programmatic, search, social, CTV, GEO and influencer marketing. Additionally, she works closely with Colossus SSP, the company’s sell-side platform offering advertisers extensive reach across growth audiences.
Under her leadership, the company has expanded into new verticals, including energy, while introducing AI-driven solutions and new marketing products designed to help businesses improve ROI performance across industries like travel tourism, higher education, CPG, and much more. These efforts have diversified revenue, opened new partnerships, and strengthened Direct Digital Holdings’ position as an end-to-end digital advertising platform.