Upcoming Events

The VERTICALS: Retail – The Future of Retail Media

By members | May 11, 2022

Date: 5/19
Location: Zoom
The Ad Club of New York is assembling members that are at the center of the retail media evolution; the partners and brands that are writing the new rules. This session of the Verticals will not only break down retail media but more importantly explain how every brand, even non-retail brands, can capitalize on retail media strategies.

Advertising People of the Year 2022

By members | April 25, 2022

Date: June 7th

This esteemed award originally established in 1959 recognizes individuals active in furthering industry standards, creative excellence, and responsibility in areas of social concern in five different categories.

Conversations With….2022

By The Advertising Club of New York | January 18, 2022

Our Club favorite “Conversations With…” series is back! Join us every month from 12:00 PM – 1:00 PM (EST) as Ad Club Board President Rick Song hosts one-on-one conversations with marketing leaders on how their business and lives are changing during this unprecedented time.

Walter T Geer III – April 27th 2022
Jill Hamilton – May 25th, 2022
Monique Nelson – June 29th, 2022

Thought Leadership From Our Members

Political Spending Poised to Drive CTV Ad Spend Ahead of U.S. Midterms

By members | April 18, 2022

While COVID-19 will be a lingering source of uncertainty, it shouldn’t be considered the defining factor in the growth of connected TV (CTV) specifically. It’s true the pandemic disrupted the advertising industry as a whole — including an initial significant downshift in advertising and reduced media spending followed by ~15.6% growth in 2021. Predictions for 2022, however, suggest a return to pre-pandemic levels of spending, and the opportunities for savvy marketers to harness the advantages CTV offers make it a prime candidate for that spending.

Pandemic Accelerates Tech Adoption Among Consumers: How Retailers Are Keeping Up

By members | April 18, 2022

Metaverse, NFT, AI, VR, crypto, these once seemingly farfetched tech concept are ubiquitous in this year’s CES, taking place in Vegas and attended by thousands of attendees all over the world from the comfort of their homes. If you are still skeptical about virtual reality, this is your cue to take a moment and realize, you are already in it.

4 Helpful Hints to Elevate Your Digital Out-of-Home Creatives

By members | April 18, 2022

4 Helpful Hints to Elevate Your Digital Out-of-Home Creatives From Julia Lombardo, Vistar Media