Tech Layoffs Will Prompt CMOs to Seek Agency Partners

According to data from Winmo, almost a third (31%) of tech brands that reported layoffs in Q4 2022 and/or Q1 2023 have hired new CMOs and/or agency partners in Q1 2023. Groupon, for instance, filled a long-vacant CMO seat this January, the same month it laid off some 500 employees, while NetApp, which cut 8% of its global…

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The State of Consumerism: Global Privacy & Fundamental Rights

Q&A with Matt Belanger, VP Director of Digital Communications Strategy, NA, Momentum Worldwide As years go on, technology becomes smarter. How is your agency/brand/clients utilizing technology such as social media to target your audience while also abiding by their privacy and rights? Instead of reeling at the changes in privacy rights and sitting at a…

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Icons, Rockstars, & Innovators – Lynnwood Bibbens

Lynnwood Bibbens is a serial entrepreneur and the CEO & Founder of ReachTV. As CEO, Bibbens has taken a leadership role in identifying new markets and opportunities for the ReachTV Network, resulting in the Company’s seminal sales, distribution and partnership deals with world-class traditional and digital media and technology powerhouses. Bibbens has led the Company’s…

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Icons, Rockstars, & Innovators – Tessa Green

Tessa Green’s career trajectory is filled with purpose, intentionality, and passion. On the heels of a 7-year career in the Banking and Telecommunication industries, Tessa embarked on a career in media focused on elevating brands and authentically connecting with consumers. She is an accomplished advertising and marketing leader with over 15 years of experience with…

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Icons, Rockstars, & Innovators – Marc Strachan

Always thinking forward, and looking for new ideas, Marc Stephenson Strachan brings significant credentials to the Marketing & Advertising Industry. Marc is currently the CMO of the ADGILE Media Group, the nation’s first tech- enabled truck-side media and promotional platform. Before establishing his Coaching practice, and The Arsenal Approach© to personal and professional development, Marc…

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Icons, Rockstars, & Innovators – Neal Arthur

Neal Arthur is the CEO for Wieden+Kennedy. During his career, Neal has expanded Wieden’s portfolio of clients to include a broad and diverse roster of iconic brands. Under his leadership, the agency has grown significantly and in 2021, celebrated its best year on record. Wieden+Kennedy has consistently been recognized as one of Fast Company’s “Most…

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Icons, Rockstars, & Innovators – Kenetta Bailey

Kenetta Bailey is Senior Vice President of Marketing for Clear Channel Outdoor Americas (CCOA). In her role, Kenetta takes the lead on crafting and telling the CCOA story. She’s responsible for product marketing, creating insight-driven sales programs, and for how the company uses its sales presentations, website, social media and digital marketing to drive leads…

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Icons, Rockstars, & Innovators – Jared Vail

Jared leads the analytics practice across Quigleys clients. Jared has worked in the advertising and technology space for the last 12 years on brands such as Comcast, Samsung, Bank of America, and BMW. Throughout his career, he has had the pleasure of working with many extremely talented colleagues across the adtech and agency space. These…

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Driving Change: Unifying Digital/Physical

From Patrick Bennett Executive Creative Director, NY, Momentum Worldwide The world is changing. And that’s great. Not just embracing that change but also taking an active role in shaping it is the path toward new models of meaningful consumer engagement. Cast your mind back to the late 2010s when everyone was buzzing about the experience…

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Icons, Rockstars, & Innovators – Tynesha Williams

Tynesha is SVP, Executive Creative Director of 3AM. She is a daring creative and problem solver with an extra large side of cultural expertise; The New Business combo meal. She not only builds creative departments with that same mix of fearlessness, but also consistently builds strong creatives. A self-proclaimed “shaper,” she has long been committed…

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