Blogs

  Consumers of all types love engaging with social media. But certain cohorts, especially aging ones, crave more than the latest TikTok-fueled phase. They want to spend their time with content that offers something enduring – something that aligns with their values, purpose, and makes them feel part of a real community. For many, social…

A hush beneath the hype Somewhere this week, a beach-side DJ will push volume into the blue horizon and a thousand lanyards will bob in time. Yet, if you stand a few steps back—feet in sand, phone face-down—you’ll notice the most disruptive frequency in the air is silence. Silence is where presence begins. Presence is…

  Queer people are a vibrant part of the US landscape, with nearly one in 10 Americans identifying as LGBTQ+. This percentage has nearly doubled since 2020 and likely does not represent the true number of LGBTQ+ individuals in this country, some of whom may not feel ready to publicly identify with the community.  And…

Why the polymath consumer is trading screen time for soul time—and what that means for every brand brave enough to follow.   When the screen goes dark Sir Jony Ive just sold his hardware studio io to OpenAI for one reason: build a pocket-size, screen-free companion that does for ambient AI what the iPod did for music. The press…

Icon — Jason Ve   Jason Ve is President of PAPER, the leading culture and media company at the forefront of music, fashion, and internet culture. He is a media executive who has driven exceptional growth across the music, entertainment, and tech industries. Previously, Jason was Senior Vice President and Head of Global Brand Partnerships…

AI has evolved from futuristic concept to essential marketing force. Three key developments are fundamentally transforming brand-consumer connections in 2025: conversational advertising through AI chatbots, hyper-personalization via predictive analytics, and the controversial rise of AI influencers. Conversational Commerce: AI Chatbots Disrupt Traditional Ad Models The passive ad consumption era is ending as AI chatbots introduce…

Innovator — Resh Sidhu   Resh Sidhu is a globally recognized leader in design, technology, and augmented reality. As Global Director of Snap AR Marketing & Branded Innovation, she drives strategy and community across Snap’s AR tools and ecosystem. She also leads Arcadia, Snap’s in-house studio, creating iconic AR experiences for brands like Nike and…

CTV is a major opportunity for advertisers to reach audiences and increase performance. It brings together the brand opportunities of TV with the addressable opportunities of digital, and as more consumers collapse the purchase funnel — discovering brands and making a purchase in real-time — in theory, advertisers can achieve all of their goals with…

Rockstar — Jessica Lau   Jessica Lau leads IW Group’s Healthcare and Pharma practice, bringing 15 years of experience to advance positive health outcomes for patients and their families. She has devoted her career to understanding these regulated industries, leading U.S. and global commercial launches, disease education campaigns, and health equity efforts. Experiencing illness within…