The Upfront Is Dead, Long Live the Upfront

In an era where television was not merely entertainment but a cultural event, the inception of the TV upfronts marked a strategic revolution in advertising. In the 1960s, amidst a backdrop in which today’s digital sprawl was mere science fiction, upfront negotiations set the stage for an annual symbiotic dance between networks and advertisers. With…

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Navigating the New Cookieless Timeline

In what marks its third postponement, Google has again announced a new timeline for the deprecation of third-party cookies in Chrome, now set for early 2025. Despite this being the latest in a series of delays, marketers appear unfazed. They are preparing for a future that is less reliant on third-party cookies and focusing on…

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Innovator – Ziad Ahmed

Innovator — Ziad Ahmed Ziad Ahmed is a 25-year-old social entrepreneur, speaker, and strategist — who is the Head of Next Gen @ UTA Marketing. He is based in NYC — but often on the road.  As a teenager, in 2016, Ziad founded JUV Consulting, a Gen Z company connecting clients with the zeitgeist. JUV…

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Innovator – Jeannine Shao Collins

Innovator — Jeannine Shao Collins Jeannine Shao Collins is Chief Client Officer at Kargo, the leading next-generation, digital advertising platform that creates memorable experiences to capture users’ attention where they consume content. Prior to Kargo, Jeannine was the President of the SeeHer, the leading global coalition established by the Association of National Advertisers (ANA) to…

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Rockstar – Sean Choi

Rockstar — Sean Choi Sean Choi has had his eyes set on leading the renaissance of Cultural Strategy as a discipline ever since breaking into the agency world and touring across multiple award-winning shops. He is also a proud neurodivergent Korean-American committed to being a megaphone for the marginalized and is one of those obnoxious…

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Innovator – Peter Chun

Innovator — Peter Chun Peter Chun, SVP and Global Head of Partnerships & PAC (Platforms & Culture) at VaynerX, is a forward-thinking leader who drives the company’s platform strategy. His expertise in platforms and cultural trends allows him to deliver cutting-edge insights and maximize relevance for the agency and its brand partners. As an innovator,…

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Broadsign Acquires Netherlands-based DOOH DSP OutMoove

  Deal to broaden OOH specialty agency access to OutMoove’s flexible, targeted pDOOH campaign tools globally. Montreal, Canada, and Amsterdam, the Netherlands – May 13, 2024 – Broadsign, developer of the leading out-of-home (OOH) advertising platform, today announced that it has acquired Netherlands-based digital OOH (DOOH) ad tech provider OutMoove. The transaction, which includes OutMoove’s…

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Rockstar – Mimi Munoz

Rockstar — Mimi Munoz Mimi is a first-generation Vietnamese-American, daughter of refugees, and Mom to Vietnamese-Puerto Rican American daughters. She is the Executive Producer of award-winning films, “The Myth” and “Call It Covid.” She currently occupies the role of Global Creative Producer across Wieden+Kennedy’s network of 10 offices. In an industry that champions brands, Mimi…

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Innovator – Sylvia Zhou

Innovator — Sylvia Zhou Sylvia is the Head of Global Industry Marketing at Meta, where she leads a team of business marketers to build insight-driven industry and thought leadership programs at global tentpoles such as CES, Davos, MWC, and Cannes Lions Festival of Creativity, and for the tech company’s largest owned events such as Meta…

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Rockstar – Jessica Park

Rockstar — Jessica Park Jess Park is the Senior Vice President, Chief of Brand and Fan Engagement at the U.S. Olympic & Paralympic Committee where she leads ongoing efforts to strengthen and steward the Team USA brand and U.S. Olympic and Paralympic fandom. Responsible for storytelling and fan engagement efforts with athletes, fans, and other…

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