ICYMI: 18th Annual Ad Futures Pitch Competition

ICYMI: 18th Annual Ad Futures Pitch Competition The Advertising Club of New York’s Foundation hosted its 18th Annual Ad Futures Pitch Competition on October 18th, 2021. Every year the Foundation partners with NYC high schools and Virtual Enterprise by challenging students to create an ad campaign from a brand brief provided by The AD Council. The partnership was created…

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Approaching Retail & Consumer Demand this Holiday Season – What Remains and What Goes

The ecosystem for brands will continue to fragment and the metaverse will only open it up further. Simple, strong brand propositions will help brands during this noisy period. Product differentiation is waning for most categories and the volume of messages coming from brands is increasing, so it will be more important than ever for a brand to explain their POV, their reason for being, and their unique benefits in easily digested, and memorable ways.

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Three Key Strategies To Approach Retail & Consumer Demand this Holiday Season

With the 2021 holiday season around the corner, shopping is already in full swing. Whether shoppers are just beginning to research or already purchasing gifts, it comes as no surprise that many have decided to do more shopping online this year. In fact, more than 70% reported that their shopping journey involved online touchpoints and 61% that are planning to shop for the holidays say they plan to do more online this season.

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Meet The Fellows: Danielle Silverman

Meet The Fellows: Danielle Silverman Danielle Silverman is a Director of Product Management at WarnerMedia, where she leads product ideation and strategy for advanced TV solutions. Danielle manages the development and implementation of addressable products that increase ROI and targeting capabilities for brands. Prior to this role, Danielle has worked at various other companies, all…

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Meet The Fellows: Cree Flournoy

Meet The Fellows: Cree Flournoy Cree is a digital-first marketer, always thinking about how digital solutions can solve clients’ business challenges. Currently, she serves as a Manager of Business Development at Organic, a leading digital agency. She is responsible for the strategic and creative development for all new business initiatives across the agency. She fosters collaboration across…

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Meet The Fellows: Susan Akinyi

Meet The Fellows: Susan Akinyi A proud Kenyan woman who has made Bronx NY home, Susan Akinyi is an avid reader that is always getting lost and finding herself in books (primarily African writers, Yaa Gyasi is a current favorite). Susan is a senior account manager at VMLY&R, a global full-service creative agency. Susan has been part of the VMLY&R family…

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