Ronnie Andrade is a Director of Media Strategy at Wpromote, where he is merging brand and performance aspirations for clients through omnichannel frameworks. With +10 years in digital media, Ronnie has a dynamic portfolio, having worked with both boutique and renowned brands, including Sony, BBC, New York Stock Exchange, Showtime, Strava & Linksys.
Ronnie started his career in Digital marketing via the performance space. Having specialized in paid social and programmatic, He has led and grown media departments, while also spearheading the development of new media offerings in paid Amazon, CTV/Performance TV & DOOH. During his time in performance media, he always looked for innovative ways to build impactful strategies that worked beyond traditional KPIs. In his current role, he challenges brands on how to utilize media, creative, and advanced analytics to drive exceptional business results.
Ronnie is a proud first-generation immigrant from Ecuador. His family moved to South Brooklyn, where he was raised and still resides. He is a strong advocate for diversity in media, having helped develop and mentor BIPOC teams that shared his story. Outside of his professional career, Ronnie loves dedicating his time to family, and his passions in music, photography and athletics.