Laurel Rossi

Co-Founder & President

Creative Spirit

Award-winning marketer and digital-first marketing expert with more than 20 years of experience developing marketing for global brands like Verizon, Boehringer Ingelheim, Citi, Revlon, ATT, Amgen. Skills include brand and digital strategy development, data-driven marketing, audience-first marketing strategy development, creative leadership, media strategy, website development/content management, content and social media strategy, customer lifecycle communications, measurement.

Accomplishments include:
• Started and sold digital start up, Strat Farm, to Havas
• 2019 Global Agency of the Year at OMD
• Started, Creative Spirit, first organization to find integrated employment for individuals with intellectual, developmental and learning disabilities.
• Numerous Effie, Andys, One Show Awards for Verizon Wireless
• Developed world-class women's masterclass and diversity program as Chair, Advertising Club NY
• Launched first mobile app for ATT rewards
• Built portfolio of co-branded credit card products at Citi including AA, NFL