Blogs & Content

New Business Imperatives: What Diversity and Inclusiveness Mean for Advertising Inclusiveness and diversity in advertising push brands past traditional assumptions about who their audience is and what they want. This…

Agency and Brand Magic of Embracing Intersectionality A good start is employee integration through volunteer work and charity contributions. Most companies don’t need to be convinced to plant trees or…

Not An Ordinary Sales Pitch The General Presentation Deck is perhaps the most important sales collateral for a media company…and the pandemic may have done away with it for good. The pandemic forced…

HEY BRANDS, WE ARE LGBTQ+ 24/7/365 I love Pride month and everything it represents-visibility, representation, respect and a celebration of diversity. As a gay man, I have been fortunate to witness…

The Importance of Agency Culture to AAPI Visibility and Growth From Member Deb Fong, Global Health Leadership, Strategic Health Initiatives at Omnicom I am fortunate to work in a sector…

Narrowing AAPI Leadership Gap Through Cultural Competence From Member Reema Rao-Patel, Strategy Director at Highdive I am a first-generation Indian American. So, I have to constantly balance navigating the industry…

Board Member Spotlight: Narrowing The Gap for AAPI Leadership Plus Platform Accountability As an Asian American born and raised in this country, you become accustomed to sometimes being treated differently…

The Washington Post’s new collaboration with Barbie focuses on empathy, grants unlimited digital access to journalism Purpose-driven storytelling is a key capability of WP Creative Group, and now the team…

Streaming Space Predictions for Q3, Q4 As we move towards the second half of the year, what predictions do you have for the TV space? As lockdowns lift, the “captive…