Blogs & Content

Political Spending Poised to Drive CTV Ad Spend Ahead of U.S. Midterms

By members | April 18, 2022

While COVID-19 will be a lingering source of uncertainty, it shouldn’t be considered the defining factor in the growth of connected TV (CTV) specifically. It’s true the pandemic disrupted the advertising industry as a whole — including an initial significant downshift in advertising and reduced media spending followed by ~15.6% growth in 2021. Predictions for 2022, however, suggest a return to pre-pandemic levels of spending, and the opportunities for savvy marketers to harness the advantages CTV offers make it a prime candidate for that spending.

Pandemic Accelerates Tech Adoption Among Consumers: How Retailers Are Keeping Up

By members | April 18, 2022

Metaverse, NFT, AI, VR, crypto, these once seemingly farfetched tech concept are ubiquitous in this year’s CES, taking place in Vegas and attended by thousands of attendees all over the world from the comfort of their homes. If you are still skeptical about virtual reality, this is your cue to take a moment and realize, you are already in it.

4 Helpful Hints to Elevate Your Digital Out-of-Home Creatives

By members | April 18, 2022

4 Helpful Hints to Elevate Your Digital Out-of-Home Creatives From Julia Lombardo, Vistar Media

Five Actionable Takeaways for Combining your DEI Efforts with Learning and Development

By members | April 18, 2022

Diversity, equity and inclusion are words we are hearing much more often these days, and cultivating a culture of DEI to recruit and retain talent is a challenge many organizations are facing, especially during The Great Resignation. Let’s break this down to think about what DEI means in a simple way

Best Brand Campaign Of The Year, Future of Brick-and-Mortar, AI and More

By members | December 15, 2021

Q&A with Lisa Gramling, SVP, Research Innovation & Intelligence, NA, Momentum Worldwide

Co-creation will be the new KPI | 2022 Predictions

By members | December 10, 2021

Q&A with Eric Jacks, Chief Strategy Officer, Collab  

2022 Predictions with VMLY&R NY’s Chief Creative Officer

By members | December 10, 2021

Q&A with Carly Johnson, VP, Director of Strategy, NA, Momentum Worldwide

Holiday Retail Trends Shaped by the Pandemic

By members | November 17, 2021

Q&A with Carly Johnson, VP, Director of Strategy, NA, Momentum Worldwide

ICYMI: 18th Annual Ad Futures Pitch Competition

By The Advertising Club of New York | November 15, 2021

ICYMI: 18th Annual Ad Futures Pitch Competition The Advertising Club of New York’s Foundation hosted its 18th Annual Ad Futures Pitch Competition on October 18th, 2021. Every year the Foundation partners…

Approaching Retail & Consumer Demand this Holiday Season – What Remains and What Goes

By members | November 15, 2021

The ecosystem for brands will continue to fragment and the metaverse will only open it up further. Simple, strong brand propositions will help brands during this noisy period. Product differentiation is waning for most categories and the volume of messages coming from brands is increasing, so it will be more important than ever for a brand to explain their POV, their reason for being, and their unique benefits in easily digested, and memorable ways.