Blogs & Content

Finding the right talent and keeping a strong ad-tech team amidst crisis. What is it like?

By members | September 17, 2021

Finding the right talent and keeping a strong ad-tech team amidst crisis. What is it like?   After the lockdown, the world realized that the best time to start digital…

Collab’s Approach To The New Talent Landscape

By members | September 15, 2021

Collab’s Approach To The New Talent Landscape   We look to nurture an environment where employees are comfortable being themselves. True connection can only take place when we show up…

NYSBA Radio Panel

By members | September 15, 2021

Friday, October 1, 2021

Join the AD Club’s Young Professionals Committee – a group that represents the brightest and most influential young leaders in advertising, marketing and media – for an exclusive opportunity to connect with the New York State Broadcasters Association and discuss the future of local radio and television in the advertising industry.

Influencer Marketing Key To Back-To-School Shopping

By members | September 2, 2021

Influencer Marketing Key To Back-To-School Shopping   Mostly by embracing it. Everyone recognizes the challenges that come with going back to school this year but there’s a deeper sense of…

How Pandemic Habits Affect Back-to-school Marketing

By members | August 24, 2021

How Pandemic Habits Affect Back-to-school Marketing   When it comes down to messaging, specifically during times of uncertainty — empathy and clear communication are key. Amid the COVID-19 pandemic, for…

Back-to-school Marketing For Changing Realities

By members | August 24, 2021

Back-to-school Marketing For Changing Realities Anything but typical – that’s how we can describe customer purchasing habits in 2020 and 2021. The lockdown has completely redefined the way people purchase…

The Two Key Tactics Marketers Should Use For Back-to-school Prep

By members | August 24, 2021

The Two Key Tactics Marketers Should Use For Back-to-school Prep   The theme of back to school has always been preparation, and that’s no different this year. Indeed, spending is…

Member Case Study: How Bounce Curl Created Major Volume with Programmatic DOOH

By members | August 23, 2021

Case Study: How Bounce Curl Created Major Volume with Programmatic DOOH As a brand that embraces innovative marketing strategies, Bounce Curl activated programmatic DOOH with Vistar Media and OUTFRONT Media…

Back-to-school in 3 Lessons

By members | August 23, 2021

Back-to-school in 3 Lessons   Consumers plan to spend a record amount on both school and college supplies this year. According to the NRF, consumers are expected to spend $849…

Grey: It’s Back-to-School Season: Marketers, Are You Ready?

By members | August 23, 2021

It’s Back-to-School Season: Marketers, Are You Ready?   As summer winds down, kids, parents, and teachers are winding up. Back-to-school season is upon us…but it’s looking a bit different this…

Follow us on Twitter