The Club Insider 

How to Reach Aging Consumers with Influencer Strategies That Go Beyond Social

  Consumers of all types love engaging with social media. But certain cohorts, especially aging ones, crave more than the latest TikTok-fueled phase. They want to spend their time with…
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The Quietest Touch: Why “brand as experience” is the only metric that still matters

A hush beneath the hype Somewhere this week, a beach-side DJ will push volume into the blue horizon and a thousand lanyards will bob in time. Yet, if you stand…
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Going Beyond Pride Month: Why Brands Need Year-Round Strategies for LGBTQ+ Consumers

  Queer people are a vibrant part of the US landscape, with nearly one in 10 Americans identifying as LGBTQ+. This percentage has nearly doubled since 2020 and likely does…
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From Glass to Ghosts: The Slash Gen’s Leap Into the Screen-Less Web

Why the polymath consumer is trading screen time for soul time—and what that means for every brand brave enough to follow.   When the screen goes dark Sir Jony Ive…
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Leadership Now: Essential Skills for Helping Teams Succeed

In today’s fast-paced, ever-changing work environment, effective communication is key to successful leadership. How is your brand/agency fostering transparent, two-way communication to help teams stay aligned and feel supported in…
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Icon — Jason Ve

Icon — Jason Ve   Jason Ve is President of PAPER, the leading culture and media company at the forefront of music, fashion, and internet culture. He is a media…
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The New Marketing Frontier: How AI is Reshaping Advertising in 2025

AI has evolved from futuristic concept to essential marketing force. Three key developments are fundamentally transforming brand-consumer connections in 2025: conversational advertising through AI chatbots, hyper-personalization via predictive analytics, and…
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Innovator — Resh Sidhu

Innovator — Resh Sidhu   Resh Sidhu is a globally recognized leader in design, technology, and augmented reality. As Global Director of Snap AR Marketing & Branded Innovation, she drives…
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The Full Package: How Kargo Helps Brands Win on CTV With Creative Science

CTV is a major opportunity for advertisers to reach audiences and increase performance. It brings together the brand opportunities of TV with the addressable opportunities of digital, and as more…
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Rockstar — Jessica Lau

Rockstar — Jessica Lau   Jessica Lau leads IW Group’s Healthcare and Pharma practice, bringing 15 years of experience to advance positive health outcomes for patients and their families. She…
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