The Club Insider
Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing
In collaboration with Horowitz Research, Direct Digital Holdings commissioned a survey of over 2,300 U.S. consumers to delve into the impact of Black/African American, Hispanic/Latin, AAPI, and LGBTQIA+ consumers’ brand…
A Hot Start to the New Year – Measurement Importance (Staying ahead)
At the tail end of last year, IAB released key trends in digital advertising for 2024, among them being the need for greater innovation in cross-channel measurement tools.…
April: The Trends That Stuck, the Trends That Flunked According to Adam&EveDDB
The Ad Club asked member companies their take on the trends that impacted their business in Q1 and posed the following question: Culture has become a huge initiative for many…
April: The Trends That Stuck, the Trends That Flunked
The Ad Club asked member companies their take on the trends that impacted their business in Q1 and posed the following question: Culture has become a huge initiative for many…
A Journey of Inclusion: Gina Grillo’s Passionate Mission in the Advertising World
In a Legends & Leadership conversation with Jack Myers, Gina Grillo, President and CEO of The Advertising Club of New York and International ANDY Awards, shared her passion, commitment, and her relentless…
Trademark Considerations for Copyrighted Works in the Public Domain
Trademark Considerations for Copyrighted Works in the Public Domain By: Joy Wildes & Claudia Cohen In the United States, an original work of authorship fixed in a tangible medium of…
Ensuring Authentic Consumer Reviews
Ensuring Authentic Consumer Reviews By: Paavana Kumar In the wake of its updates to the Endorsement Guides, the FTC also recently announced a Proposed Rule on the Use of Consumer…
Rockstar – Angela Mayfield
Rockstar – Angela Mayfield Angela is an experienced marketer with a background in global business development and strategy. She is currently the Head of Growth, US at Initiative where she…
Rockstar – Aaron Francois
Rockstar – Aaron Francois Aaron is a Blerd, social media enthusiast, sneakerhead, and lover of all things DEI. He was first exposed to the marketing industry via the 4A’s MAIP…
Innovator – Erica Irvin
Innovator – Erica Irvin Erica Irvin is Group Vice President and Chief Counsel for Legal at Albertsons Companies Inc., charged with leading a team of attorney and non-attorney professionals to…