Rafael Rivero

SVP of Media and Marketing Effectiveness


Rafael Rivero is the SVP of Media and Marketing Effectiveness in Verizon’s CMO organization. He is accountable for leading the full marketing investment process, media planning and execution, marketing advanced analytics, marketing transformation, and agency and production management.

Before his current role, Rafael was in Sao Paulo, Brazil, where he served as Managing Director, leading all sales and operations for Verizon in Latin America. Rafael is originally from Venezuela, where he began his career working for an engineering corporation deploying electrical grids and managing major construction projects. In 2001, he moved to Dallas to pursue his MBA, and a year after joined Verizon as an intern.

During his tenure with Verizon, he has held multiple roles in marketing, customer lifecycle management, customer services, supply chain, sustainability, sales, international operations, lean six sigma, and zero-based budgeting.

Rafael earned an MBA from the University of Dallas, a Marketing Certification from the Cox School of Business at Southern Methodist University in Dallas, and a degree in electrical engineering from the Metropolitana University of Caracas in Venezuela.

The ANA recognized Rafael as Top Hispanic Thought Leader in 2019.
Rafael is married to Jessica Melendez and has three children (Gianna, Lucas, and Emma). He loves sports, especially soccer, golf, and skiing.

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