Ryan Laul

Ryan Laul is the President of OMnet, Omnicom’s principal-based buying group. Ryan oversees commercial investment across all media disciplines for Omnicom Media Group in the North America.

As head of OMnet responsible for the vision and strategy across the organization ensuring that the company is operating lockstep with our clients in pursuit of solving their business investment and productivity goals.

Ryan, previously served as the President of Outdoor Media Group, the largest OOH specialist in North America managing over $1B in OOH spend across over 200 clients including 8 of the top 12 OOH spenders in the US.

Under Ryan’s leadership the agency executed the largest data-driven OOH campaign, integrated mobile audience data into fundamental planning and buying, developed the largest demand-side resource for DOOH media and was the first company ever to establish a cinema upfront with the nation’s largest supplier.

Ryan holds positions on OAAA’s, Geopath’s and the DP-AA’s Agency Advisory Boards and works closely with the New York Advertising Club to provide leadership in connecting the OOH industry with young professionals.