1280x257-homepage-hero-image OOH

OOH: NOW - Breaking The Echo Chamber

  • 8:30  REGISTRATION OPENS/ NETWORKING/ BREAKFAST
  • 9:00  CONFERENCE WELCOME & STATE OF THE INDUSTRY
    • Gina Grillo, President & CEO, The AD Club of New York
    • Ryan Laul, CEO, Talon & AD Club Board Member
  • 9:10   DEVELOPMENT, INVESTMENT & ADVOCACY
    • Featuring: Darren Glatt, Partner and Head of Infrastructure Investing, Searchlight
    • Q&A With: Ryan Laul, CEO, Talon & AD Club Board Member
  • 9:30  THE CREATIVE CANVAS - IMPACT THROUGH INNOVATION
    • Moderated by: Mendi Robinson, VP Creative, Lamar
    • Featuring: Jarek Carethers, Creative Innovation Lead, Tik Tok
    • Rob Jackson, Founder, Principal, and Executive Creative Director, ECP
    • Jamie Robinson, Co-Founder and Chief Creative Officer, Joan Creative
    • James Rowe, Managing Director, adam&eveDDB
  • 9:50    THE POWER OF OOH IN HEALTH INFLUENCE WITH OURA AND RO
    • Featuring: Will Flaherty, SVP of Growth, RO
    • Meghan Reynolds, Senior Director of Growth and Media, Oura
    • Moderated by: Brian Rappaport, Founder/CEO, Quan
  • 10:15  COFFEE BREAK
  • 10:45 A CLIENT SPOTLIGHT WITH META
    • Moderated by: Christina Radigan, SVP, Strategic Research, Insights and Analytics, Outfront
    • Featuring: Christine Lustig, Global Media Investment Lead, Meta
  • 11:00   A CONVERSATION WITH MICHAEL E. KASSAN
    • Featuring: Michael E. Kassan, Founder, 3C Ventures
    • Q&A With Dave Yacullo, Chairman, Outdoor Solutions
  • 11:20  SETTING A NEW STANDARD - REDEFINING HOW BRANDS ENGAGE WITH AUDIENCES
    • Moderated by: Kenetta Bailey, SVP of Marketing, Clear Channel Outdoor
    • Featuring: Cheryl Guerin, EVP, North America Marketing & Communications, Mastercard
    • Larisa Johnson, Vice President of Marketing, NBA
  • 11:45   2024 OAAA MEDIA AWARDS & BRAND CASE STUDY
    • Presented by: Anna Bager, President & CEO, OAAA
    • Jeff Jan, EVP, Strategy & Growth, OAAA
  • 12:15   CLOSING REMARKS & A LOOK FORWARD

Featuring Conversations with:

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Thank You To Our Sponsors

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Many thanks to our OOH:NOW Committee Co-Chairs:

Brian Headshot

Brian Rappaport

Founder/CEO, Quan Media Group

LauraBrandes

Laura Brandes

VP, Growth, Rapport

Ryan Laul Head Shot

Ryan Laul

CEO, Talon Outdoor and AD Club of NY Board Member

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Andrew Weinstein

Group Director, Rapport

Dave Yacullo

Dave Yacullo

Chairman, Outdoor Solutions

Hear from the leaders in  OOH  in 2023 on breaking the echo chamber.