OOH: NOW - Breaking The Echo Chamber
- 8:30 REGISTRATION OPENS/ NETWORKING/ BREAKFAST
- 9:00 CONFERENCE WELCOME & STATE OF THE INDUSTRY
- Gina Grillo, President & CEO, The AD Club of New York
- Ryan Laul, CEO, Talon & AD Club Board Member
- 9:10 DEVELOPMENT, INVESTMENT & ADVOCACY
- Featuring: Darren Glatt, Partner and Head of Infrastructure Investing, Searchlight
- Q&A With: Ryan Laul, CEO, Talon & AD Club Board Member
- 9:30 THE CREATIVE CANVAS - IMPACT THROUGH INNOVATION
- Moderated by: Mendi Robinson, VP Creative, Lamar
- Featuring: Jarek Carethers, Creative Innovation Lead, Tik Tok
- Rob Jackson, Founder, Principal, and Executive Creative Director, ECP
- Jamie Robinson, Co-Founder and Chief Creative Officer, Joan Creative
- James Rowe, Managing Director, adam&eveDDB
- 9:50 THE POWER OF OOH IN HEALTH INFLUENCE WITH OURA AND RO
- Featuring: Will Flaherty, SVP of Growth, RO
- Meghan Reynolds, Senior Director of Growth and Media, Oura
- Moderated by: Brian Rappaport, Founder/CEO, Quan
- 10:15 COFFEE BREAK
- 10:45 A CLIENT SPOTLIGHT WITH META
- Moderated by: Christina Radigan, SVP, Strategic Research, Insights and Analytics, Outfront
- Featuring: Christine Lustig, Global Media Investment Lead, Meta
- 11:00 A CONVERSATION WITH MICHAEL E. KASSAN
- Featuring: Michael E. Kassan, Founder, 3C Ventures
- Q&A With Dave Yacullo, Chairman, Outdoor Solutions
- 11:20 SETTING A NEW STANDARD - REDEFINING HOW BRANDS ENGAGE WITH AUDIENCES
- Moderated by: Kenetta Bailey, SVP of Marketing, Clear Channel Outdoor
- Featuring: Cheryl Guerin, EVP, North America Marketing & Communications, Mastercard
- Larisa Johnson, Vice President of Marketing, NBA
- 11:45 2024 OAAA MEDIA AWARDS & BRAND CASE STUDY
- Presented by: Anna Bager, President & CEO, OAAA
- Jeff Jan, EVP, Strategy & Growth, OAAA
- 12:15 CLOSING REMARKS & A LOOK FORWARD
Featuring Conversations with:
Thank You To Our Sponsors
Many thanks to our OOH:NOW Committee Co-Chairs:
Brian Rappaport
Founder/CEO, Quan Media Group
Laura Brandes
VP, Growth, Rapport
Ryan Laul
CEO, Talon Outdoor and AD Club of NY Board Member
Andrew Weinstein
Group Director, Rapport
Dave Yacullo
Chairman, Outdoor Solutions
Hear from the leaders in OOH in 2023 on breaking the echo chamber.