1280x257-homepage-hero-image OOH

The Out of Home marketplace is about to have its breakthrough performance. The channel’s enduring resilience has allowed brands, agencies, and sellers to rethink, reimagine, and redefine the status quo.

Years of collaboration, development, investment, and advocacy are about to pay off. From data and AI to the creator economy and beyond, no other media format is better positioned to help brands deliver performance driven outcomes.

OOH artfully complements and enhances short form video, social formats, live sports, and event-based efforts. A maturing biddable marketplace, new activation points, and smarter planning and creative development through A.I. paint a bright future.

OOH is the canvas.

Let’s come together to look at what’s new, what’s possible, and what’s next.

 

Stay Connected Through Our Event:

WIFI: TR360

PASSWORD: TRIBECA360

OOH: NOW - Breaking The Echo Chamber

  • 8:30  REGISTRATION OPENS/ NETWORKING/ BREAKFAST
  • 9:00  CONFERENCE WELCOME & STATE OF THE INDUSTRY
    • Gina Grillo, President & CEO, The AD Club of New York
    • Ryan Laul, CEO, Talon & AD Club Board Member
  • 9:10   DEVELOPMENT, INVESTMENT & ADVOCACY
    • Featuring: Darren Glatt, Partner and Head of Infrastructure Investing, Searchlight
    • Q&A With: Ryan Laul, CEO, Talon & AD Club Board Member
  • 9:30  THE CREATIVE CANVAS - IMPACT THROUGH INNOVATION
    • Moderated by: Mendi Robinson, VP Creative, Lamar
    • Featuring: Jarek Carethers, Creative Innovation Lead, Tik Tok
    • Rob Jackson, Founder, Principal, and Executive Creative Director, ECP
    • Jamie Robinson, Co-Founder and Chief Creative Officer, Joan Creative
    • James Rowe, Managing Director, adam&eveDDB
  • 9:50    THE POWER OF OOH IN HEALTH INFLUENCE WITH OURA AND RO
    • Featuring: Will Flaherty, SVP of Growth, RO
    • Meghan Reynolds, Senior Director of Growth and Media, Oura
    • Moderated by: Brian Rappaport, Founder/CEO, Quan
  • 10:15  COFFEE BREAK
  • 10:45 A CLIENT SPOTLIGHT WITH META
    • Moderated by: Christina Radigan, SVP, Strategic Research, Insights and Analytics, Outfront
    • Featuring: Christine Lustig, Global Media Investment Lead, Meta
  • 11:00   A CONVERSATION WITH MICHAEL E. KASSAN
    • Featuring: Michael E. Kassan, Founder, 3C Ventures
    • Q&A With Dave Yacullo, Chairman, Outdoor Solutions
  • 11:20  SETTING A NEW STANDARD - REDEFINING HOW BRANDS ENGAGE WITH AUDIENCES
    • Moderated by: Kenetta Bailey, SVP of Marketing, Clear Channel Outdoor
    • Featuring: Cheryl Guerin, EVP, North America Marketing & Communications, Mastercard
    • Larisa Johnson, Vice President of Marketing, NBA
  • 11:45   2024 OAAA MEDIA AWARDS & BRAND CASE STUDY
    • Presented by: Anna Bager, President & CEO, OAAA
    • Jeff Jan, EVP, Strategy & Growth, OAAA
  • 12:15   CLOSING REMARKS & A LOOK FORWARD

Featuring Conversations with:

10
Headshots for OOH-2
9

Thank You To Our Sponsors

Copy of Untitled Design

Many thanks to our OOH:NOW Committee Co-Chairs:

Brian Headshot

Brian Rappaport

Founder/CEO, Quan Media Group

LauraBrandes

Laura Brandes

VP, Growth, Rapport

Ryan Laul Head Shot

Ryan Laul

CEO, Talon Outdoor and AD Club of NY Board Member

1575638312894

Andrew Weinstein

Group Director, Rapport

Dave Yacullo

Dave Yacullo

Chairman, Outdoor Solutions

Hear from the leaders in  OOH  in 2023 on breaking the echo chamber.