Grey New York

Canon

Canon and Grey New York teamed up to create "The Story Beyond The Still Contest," allowing photographers and videographers to showcase their creativity in a new style of filmmaking that blends still and video images into a continuous cinematic piece begun by Canon Explorer of Light . The contest invites participants to use the HD video capability of their camera to create short, two to four minute videos that tell a story based on the final still frame from Laforet's piece, and then from each successive winning "chapter."

To kick off the contest, Laforet collaborated with Grey New York to bring his interpretation of a still image to life in a short film entitled "The Cabbie," which serves as the first installment of a seven chapter collaborative work in which each participant will be asked to interpret the previous winning photographer/filmmaker's final still image to start their vision for the subsequent chapter.

Congrats!

Title: "Beyond the Still"
Winner: Grey New York
Client: Canon
Awards: International ANDY Awards 2011 (Bronze) for Consumer Generated Content
Chief Creative Officer: Tor Myhren
Executive Creative Director: Ari Halper, Steve Krauss
Assistant Creative Director: Stu Mair, Eric King
Art Director: Elinor Buchler
Executive Producer, Director of Content Development: Nick Childs
Producer: Madhuri Sharma
Director: Vincent Laforet
Account: Rick Cusato, Chris Hinkaty, Melinda Hecht, David Prince, Melanie Rose, James McNamara
Planner: Luiz Salles
Photographer (original still): Chris Frazer Smith