Contributions to their company
• Industry leader who has achieved success and has a meaningful presence in one of the following
areas of work – marketer, advertising agency, media, or advertising service company.
• Supports that diversity of thought strengthens our business. If that is not relevant in their
organization’s agenda, it should be a value that is relevant to the honoree.

Creative Ability
• Shown a consistent, high degree of creative, original thinking in whatever phase of advertising
this person worked.
• Demonstrated a brave approach and attitude in the brand or business he/she represents.
Contributions to the general advancement of advertising
• Worked to increase the stature and raise the standards of the advertising profession.
• Honoree represents an organization, and a particular effort that is topical and admired.

Contributions to the community
• Dedicated to some phase of human or social welfare.
• Clear contributor from a public service perspective.