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The AD Club Fall Social is back — featuring a special discussion “Shifts in Search” and what brands need to know. Learn more about the discussion below.

Don’t miss quality conversation, networking time, drinks, and lite bites.

Date: Thursday, September 25

5:30 PM  - 8:30 PM

Location: The AD Club

21 West 38th St, 12th Floor, New York, NY 10018

Young Professional Conversations With Series

Trezor Headshot resize (2)

Trezor Grant

Sales Manager,

Advanced TV Partnerships

Spectrum Reach

25

Seth Rogin

Chief Commercial Officer,
The Real Deal
Executive Chair,
Oxford Future of Marketing Initiative,
The University of Oxford Saïd Business School

Special Edition Young Pro Conversation With Series Topic: Shifts in Search: How should brands be adjusting to Gen Z search methods

From Tiktok to Reddit, next gen consumers are using research resources differently. Not only is Gen Z’s attention span dwindling from 8 seconds on, but they are also looking in unique places for researching products. Marketers need to, of course, make sure their products are at the front of those platforms. Attendees will be interested to hear how companies anticipate these paradigm shifts in search and how would you advise the next generation of advertisers and marketers to see into the future and anticipate these shifts before they happen.