Stacie Lydia 

Stacie Lydia joins the Agency as VP Group Account Director. Stacie is an accomplished marketing and brand expert with a knack for turning strategic visions into actionable results. With a talent for balancing innovation, insight, and quantitative reasoning, Stacie has a proven ability to develop integrated marketing strategies that drive growth, build brand awareness, and deliver impactful results. Her strong leadership skills and exceptional interpersonal abilities enable her to foster collaboration across departments and with external partners, ensuring alignment and success in every initiative.

Before joining UWG, Stacie worked at BarkleyOKRP as VP, Brand Lead. She was responsible for the growth and success of key accounts, including UCHealth, Surest (a United Healthcare Company), and Optum. Stacie led the development of media strategies across audience and brand campaigns, driving brand awareness and refining value propositions for both B2B and B2C initiatives. Her ability to think strategically and deliver results contributed to the continued success of her clients.

Stacie's ability to craft innovative, data-driven strategies, coupled with her expertise in brand development and her focus on multicultural marketing, makes her a valuable asset to any team. She is passionate about driving brand success while fostering inclusive, impactful marketing efforts that resonate with diverse audiences.