Alex Cuevas is a champion for people, culture, and bold ideas.  As Head of People at BBH USA—the iconic agency known for zagging when others zig—she leads recruitment, retention, and human resources, ensuring that talent at every level can thrive in an environment where creativity and originality are celebrated.

A trusted advisor to C-Suite leaders, Cuevas brings together business insight and a deep understanding of people to build high-performing, future-focused organizations. Raised across multiple cultures and continents, she brings a global perspective that recognizes how diverse voices lead to greater creativity and enhanced output.