Andea Campbell is a Director of Measurement & Insights at LinkedIn, where she leads global measurement strategy for Strategic Accounts within LinkedIn Marketing Solutions. She was hired to build and scale the Measurement Analytics Partners team, the bottoms-up client facing arm of media measurement at LinkedIn, helping advertisers unlock customer value, ROI, and incremental growth across native and third‑party solutions. Prior to LinkedIn, Andea built her career across media owners and leading agencies, supporting Fortune 1000 brands including Citibank, Energizer, Campbell’s Soup Company, Spotify, and IKEA.

Today, her remit has grown to include leading measurement strategy and insights in close partnership with Sales, Product, Marketing, and Agency leaders. She is known for translating complex measurement and experimentation into practical frameworks and data‑driven insights that help the world’s largest advertisers make smarter investment decisions and for building high‑performing teams that challenge the status quo.