Paolo Provinciali

Paolo Provinciali is Vice President of Marketing, Growth, Performance, and Operations at LinkedIn. He leads Paid and Owned Media, Web, Measurement, Data and Analytics, and Marketing Technology across LinkedIn’s B2B and B2C businesses, positioning marketing as a growth engine for the company and helping shape how marketing works in the age of AI. Whether you're a student, an enterprise CEO, or arecruiter shaping tomorrow’s workforce, Paolo and his team are focused on showing how LinkedIn can help professionals grow their businesses and careers.

Previously, Paolo was Vice President of Media and Data at Anheuser-Busch InBev, where he ran advertising for the brewer’s iconic U.S. brands - including multiple record-breaking Super Bowl campaigns- and built the company’s marketing data infrastructure to enable personalization and performance atscale. He also founded and led the global eCommerce Marketing team at ZX Ventures, AB InBev’s venture and innovation arm, where he helped startups scale within a complex corporate environment.

Before AB InBev, Paolo spent nearly a decade at Google as a founding member of the internal Media Lab,where he helped develop digital and programmatic best practices to market Google’s B2B and B2Cproducts worldwide.

Paolo combines his performance marketing expertise with a deep understanding of brand building to create systems and campaigns that grow awareness, shift perception, and drive results. He believes both B2B and B2C companies can break through with the right mix of data, insight, creativity, and technology.A recognized thought leader in marketing innovation, Paolo has helped shape industry standards in measurement, attention-based buying, and AI integration. He serves on the Board of the Ad Club of New York, mentors emerging talent, and actively supports initiatives that promote diversity, equity, and opportunity—inside and outside the industry.