Seth Rogin

Seth Rogin is President, Performance and Intelligence, McClatchy Media. As President, Seth oversees several McClatchy divisions, including national publications (like US Weekly and Woman's World), Trend Hunter (a business intelligence and trend forecasting platform), and Assured Performance Intelligence, a marketer-first smart audience platform. API is a fundamentally different approach to commerce and lead generation performance marketing that combines proprietary data science, AI-powered consumer trend analysis, highly relevant customized content and a unique portfolio of wholly-owned distribution channels spanning entertainment, lifestyle, news, technology, and nationwide physical retail.
He is Executive Chair for the Oxford Future of Marketing Initiative at The University of Oxford's Saïd Business School, where he is an Associate Fellow, Co-Instructor of "Digital Transformation of Marketing, Media and Advertising," and led the Oxford News Marketing Programme with the school's Dean of Research. From 2013 until 2016, he was Mashable's first CRO, serving as a part of the leadership team that built the company by 10x in just three years. Before that, he was VP of Advertising at The New York Times for 13 years, having launched a number of transformational products including T: The New York Times Style Magazine. Seth is an award-winning media leader, named "Industry Luminary of the Year" by iMedia. He was inducted into MIN's Media Sales Hall of Fame, and was recently named one of the 50 Male Advocates for Equality in Media and Marketing. He sits on the Board of Directors of The Advertising Club of New York. Seth is a member of the Board of Directors of The Jerry Garcia Foundation. He's also an active Broadway investor, having backed the 2024-2025 Broadway production of "Gypsy" starring Audra McDonald, which generated five Tony nominations, as well as the 2020 Broadway play "The Inheritance," which won four Tony Awards including Best Play of the Year.