EVP, Marketing and Communications NA
Cheryl Guerin is Executive Vice President, North America Marketing & Communications where she is responsible for driving brand preference and consumer affection for Mastercard brands across the U.S. and Canada. Ms. Guerin’s team develops and implements coordinated communications and marketing strategies reinforcing the value of our brand, products and services to drive revenue growth and market share for the region. Her responsibilities include directing the brand’s award-winning Priceless campaign, sponsorships, digital and B2B and partner marketing activity to drive greater connection with consumers and businesses.
Prior to this Cheryl led Mastercard Credit Products with responsibility for all aspects of product strategy and development globally and also held a general management role, overseeing all Products and Solutions for North America.
She also previously ran US Marketing where she launched successful marketing platforms such as Priceless Cities, Priceless Surprises and the Priceless Causes Stand Up To Cancer program. Ms. Guerin joined Mastercard in 2000 and has also led critical Marketing functions including Global Promotions and Global Digital Marketing. Key achievements include building organizations around these disciplines globally, as well as continued industry accolades.
Prior to Mastercard, Ms. Guerin held several account service positions at advertising agencies such as Bates Worldwide, managing campaigns and product launches for clients such as Avis, American Home Products, Best Foods, NatWest Bank and Samsung.
Ms. Guerin is an Advisory Board member for Women in Payments and is an active Member of the Association of National Advertisers. Cheryl was named to Brand Innovators 2013 Top 50 Women in Brand Marketing, was a 2011 CEO Award Winner, and was recognized among Westchester’s ‘40 under 40’ rising stars in business by the Business Council of Westchester in 2010.
Ms. Guerin holds a Bachelor of Business Administration from Pace University’s Lubin School of Business and lives in Westchester, NY with her husband and two sons.