Melissa Grady Dias

Melissa Grady Dias was appointed Global Chief Marketing Officer of Cadillac in September 2019. As CMO, Melissa led strategic marketing for the Cadillac brand around the world, driving the transformational work that has taken place over the past several years. During her time at the helm, she oversaw several of Cadillac’s biggest and most consequential launches in the Cadillac Escalade and all-electric LYRIQ, ESCALADE IQ, VISTIQ and CELESTIQ vehicles in addition to the rollout out of a new global brand strategy and visual identity. Recently, Melissa was recognized by Forbes (“50 Most Influential CMOs in the World” and “Entrepreneurial CMO List”), AdAge (Leading Women), Business Insider (Most Innovative CMOs) and Northwestern Medill (Hall of Achievement).

Melissa has extensive experience leading teams across multiple industries and organizations from entrepreneurial ventures to Fortune 500 companies. Prior to joining Cadillac, Melissa was Senior VicePresident of Performance Marketing of Jackson Hewitt. Before Jackson Hewitt, Melissa led the Digital Acquisition and Analytis at MetLife and the Global Analytics, e-Commerce Marketing, and CRM teams at Motorola.

Melissa has in-depth expertise in brand transformation, data driven marketing and technology -including new and emerging approaches - and has spoken at several conferences including Cannes Lions, the Forbes CMO Summit, AdWeek, AdExchanger, and IAB conferences, as well as several podcast appearances including Just B with Bethenny Frankel, Girl Boss, Decoder with Nilay Patel, and Revisionist History with Malcolm Gladwell.

She earned a Master of Science in Integrated Marketing with a specialization in Database, Direct, and e-commerce from Northwestern University and holds a Bachelor of Arts from DePaul in Business Administration, with minors in English and Communications.

Melissa has a passion for wellness, mindfulness, and mental health. In her spare time, she enjoys traveling and hiking with her husband and dog.