Ricardo Aspiazu

‭Ricardo Aspiazu leads brand creative and design strategy at Verizon. Before joining the company he‬ spent over 15 years in advertising both in Ecuador, his home country, and in the USA. He worked‬ with some of the best agencies like DDB, JWT and Dentsu. Problem solving, creating and disrupting‬ for small and global brands like Heineken, Johnson & Johnson and Burger King. This journey is how‬ Ricardo got to work with Verizon and crossed over to help them build their creative organization in‬ 2017. ‬

At Verizon, his role spans from creative strategy to brand design, naming and identity, content‬ creation and in-house & external agency ecosystem management. He is also the creative liaison to‬ Verizon's most valued partners like Apple, Samsung, Google, Disney and the NFL; developing‬ award-winning co-branded brand and product activations. He holds degrees from Loyola University‬ New Orleans, Universidad de Barcelona and Baruch College CUNY. Ricardo lives in NYC with his‬ husband Robert and his four-legged daughter Pepa.‬