Vinny Rinaldi

Vinny Rinaldi is a recognized leader in media and marketing transformation, currently serving as Vice President of Media & Marketing Technology at The Hershey Company. With over 18 years of experience across startups, tech platforms like Google and Amazon, and global media agencies, Vinny has consistently driven innovation at the intersection of data, technology, and brand building. 

At Hershey, he leads the company’s modernization of marketing—integrating AI, addressable media, and advanced measurement to create a connected ecosystem from planning through performance. His forward-thinking work has earned industry acclaim, including a spot on Ad Age’s 40 Under 40 list for shaping the future of media. 

 A sought-after thought leader, Vinny regularly speaks on the evolution of media strategy and the importance of balancing data-driven decision-making with cultural and creative resonance.