Out of Home: NOW Recovery and Growth

Wednesday, September 29, 2021

As anticipated the OOH industry is witnessing a strong return and nearing pre-pandemic levels of interest among advertisers. In the last virtual event of 2021 The AD Club of New York will focus on two key main themes: the agency perspective and key comeback stories.

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Collab’s Approach To The New Talent Landscape

Collab’s Approach To The New Talent Landscape By Courtney Shanklin, EVP, Human Resources, Collab, Inc.   What are some ways your agency/organization is keeping agency culture alive in the midst of the ever changing industry landscape? (i.e. internal initiatives, incentives, etc.)  We look to nurture an environment where employees are comfortable being themselves. True connection…

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NYSBA Radio Panel

Friday, October 1, 2021

Join the AD Club’s Young Professionals Committee – a group that represents the brightest and most influential young leaders in advertising, marketing and media – for an exclusive opportunity to connect with the New York State Broadcasters Association and discuss the future of local radio and television in the advertising industry.

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Influencer Marketing Key To Back-To-School Shopping

Influencer Marketing Key To Back-To-School Shopping From Jake Terrell, Senior Director for Music & Brand Partnerships, BEN   After a challenging and uncertain year, how are you seeing marketers approach back-to-school season as students prepare for the return to physical classrooms this fall? Mostly by embracing it. Everyone recognizes the challenges that come with going…

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How Pandemic Habits Affect Back-to-school Marketing

How Pandemic Habits Affect Back-to-school Marketing From Elisabeth Castera, Marketing and Public Relations Consultant, Babette Communications and 2021-2022 AD Club Fellow   With the pandemic leaving a trail of uncertainty and shoppers getting a head start on things for the classroom, how can marketers prepare for back-to-school season in terms of messaging? When it comes down to messaging,…

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Back-to-school Marketing For Changing Realities

Back-to-school Marketing For Changing Realities FROM Irina Kovalenko, CMO, SmartyAds Anything but typical – that’s how we can describe customer purchasing habits in 2020 and 2021. The lockdown has completely redefined the way people purchase goods, consume content, and make buying decisions. The economic downturn has affected practically every industry including education, which mostly shifted…

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The Two Key Tactics Marketers Should Use For Back-to-school Prep

The Two Key Tactics Marketers Should Use For Back-to-school Prep From Will Eagle, VP Strategy & Marketing, Collab    With the pandemic leaving a trail of uncertainty and shoppers getting a head start on things for the classroom, how can marketers prepare for back-to-school season in terms of messaging? The theme of back to school…

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Member Case Study: How Bounce Curl Created Major Volume with Programmatic DOOH

Case Study: How Bounce Curl Created Major Volume with Programmatic DOOH From Corporate Members Vistar Media As a brand that embraces innovative marketing strategies, Bounce Curl activated programmatic DOOH with Vistar Media and OUTFRONT Media to boost perception and intent for its products through a cutting-edge out-of-home activation. Bounce Curl’s Campaign Strategy To drive awareness,…

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Back-to-school in 3 Lessons

Back-to-school in 3 Lessons From Mike Pollack, Head of Sales, US, Ogury   Consumers plan to spend a record amount on both school and college supplies this year. According to the NRF, consumers are expected to spend $849 on back-to-school shopping and $1200 on back-to-college shopping. This presents a huge opportunity for marketers to identify…

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