Approaching Retail & Consumer Demand this Holiday Season – What Remains and What Goes

The ecosystem for brands will continue to fragment and the metaverse will only open it up further. Simple, strong brand propositions will help brands during this noisy period. Product differentiation is waning for most categories and the volume of messages coming from brands is increasing, so it will be more important than ever for a brand to explain their POV, their reason for being, and their unique benefits in easily digested, and memorable ways.

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Three Key Strategies To Approach Retail & Consumer Demand this Holiday Season

With the 2021 holiday season around the corner, shopping is already in full swing. Whether shoppers are just beginning to research or already purchasing gifts, it comes as no surprise that many have decided to do more shopping online this year. In fact, more than 70% reported that their shopping journey involved online touchpoints and 61% that are planning to shop for the holidays say they plan to do more online this season.

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ANDYs Regional

ANDY Awards Regional Competitions Regional Competitions Opens: October 18, 2021 – FREE TO ENTER  Regional Competitions Deadline: December 1, 2021   This year, for the first time, The ANDY Awards go regional with a Chair and Jury that better represent each corner of the globe. We are committed to creating sustainable change and an equal playing field. To build an…

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Out of Home: NOW Purpose-Action-Connection

Thursday, December 9, 2021

The 14th Annual Ad Club OOH:NOW event will return live in 2021! This day will be packed with the best and brightest Out-of-Home media, creative and advertiser professionals in the US and as always it will feature the OAAA Media Plan of the Year Awards.

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The Verticals: Audio

How Brands Can Harness the Depth of an Ever-Expanding Medium

Tuesday, November 9, 2021
During this event, we will dissect the opportunities for brands with audio.

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