Posts by members

In collaboration with Horowitz Research, Direct Digital Holdings commissioned a survey of over 2,300 U.S. consumers to delve into the impact of Black/African American, Hispanic/Latin, AAPI, and LGBTQIA+ consumers’ brand perceptions and purchase behaviors on the general population, with a specific focus on Gen Z. This comprehensive report features exclusive research findings complemented by insights…

    At the tail end of last year, IAB released key trends in digital advertising for 2024, among them being the need for greater innovation in cross-channel measurement tools. Advertisers and brand marketers have always needed some form of results to analyze and validate their investment, and to help guide future spend. However, in…

The Ad Club asked  member companies their  take on the trends that impacted their business in Q1 and posed the following question: Culture has become a huge initiative for many companies – especially those in the media and advertising industry. With the pandemic coming to an end, many are feeling stripped of their “work-life balance”…

The Ad Club asked  member companies their  take on the trends that impacted their business in Q1 and posed the following question: Culture has become a huge initiative for many companies – especially those in the media and advertising industry. With the pandemic coming to an end, many are feeling stripped of their “work-life balance”…

In a Legends & Leadership conversation with Jack Myers, Gina Grillo, President and CEO of The Advertising Club of New York and International ANDY Awards, shared her passion, commitment, and her relentless pursuit of diversity, equity, inclusion, and belonging (DEIB) in the advertising industry. Gina, a visionary leader with over 15 years at the helm of the…

Trademark Considerations for Copyrighted Works in the Public Domain By: Joy Wildes & Claudia Cohen In the United States, an original work of authorship fixed in a tangible medium of expression (meaning the work can be communicated in a visual or audio form) is a protectable copyright. This means that the owner has the exclusive…

Ensuring Authentic Consumer Reviews By: Paavana Kumar In the wake of its updates to the Endorsement Guides, the FTC also recently announced a Proposed Rule on the Use of Consumer Reviews and Testimonials. Although the practices prohibited by the Proposed Rule are already unlawful under Section 5 of the FTC Act, the Proposed Rule is…

Rockstar — Angela Mayfield Angela is an experienced marketer with a background in global business development and strategy. She is currently the Head of Growth, US at Initiative where she has brought in over $1 billion in global billings in the past 18 months. Previously she held the role of Global Chief of Staff at…

Rockstar — Aaron Francois Aaron is a Blerd, social media enthusiast, sneakerhead, and lover of all things DEI. He was first exposed to the marketing industry via the 4A’s MAIP program, and since then have worked across several verticals including retail, finance, gaming, and tech. Aaron takes pride in fusing cultural nuance and strategic thinking…

Innovator — Erica Irvin Erica Irvin is Group Vice President and Chief Counsel for Legal at Albertsons Companies Inc., charged with leading a team of attorney and non-attorney professionals to support the company’s digital and technology transformation. With 25 years of experience as in-house counsel at public, private and start-up companies in industries ranging from…