Posts by members

In the fast-evolving world of marketing, standing out isn’t just a luxury—it’s a necessity. Brands must leverage innovative strategies to capture consumer attention and drive conversions. As retail media evolves beyond traditional digital advertising, HSAD, LG’s in-house agency, is pioneering a data-driven approach that integrates creativity, technology, and consumer insights to create seamless, high-impact shopping…

 Celebrating International Women’s Day at Dstillery International Women’s Day is more than just a date on the calendar – it’s a time to recognize the achievements of women everywhere and keep pushing for progress. This year’s theme, “Women: NOW – Leading With Vision,” is a powerful reminder that women aren’t just shaping the future –…

This week, we’re diving back into AI—why? Because I had the opportunity to attend the Microsoft Accelerate Summit. And if I were to sum up Microsoft’s message, it’s about “Empowerment through Efficiency and Effectiveness.” Was “Anything Interesting?” Was it “All Intent?” Did it “Affirm Interest?” See what I’m doing here? Ha! The magic isn’t just…

In the fast-paced world of marketing and advertising, staying ahead isn’t just an option—it’s a mandate. At KEVANI, recognized as one of Inc.’s fastest-growing companies, our leadership approach combines insight, agility, and innovation to keep us at the forefront of the industry. Embrace the Art of Generous Listening: In a landscape where trends shift overnight,…

How AI Can Elevate—Not Replace—the Human Side of Marketing AI isn’t coming—it’s here, and it’s transforming marketing at an unprecedented pace. What began as a tool for automation has evolved into a force capable of decision-making, personalization and even fostering creative collaboration. As AI advances from generative to agentic capabilities, brands must navigate an important…

How Are You Incorporating AI & Machine Learning into AudioGO Today? At AudioGO, our goal is to simplify audio ad campaign creation and management while delivering maximum value to advertisers and even bringing new brands into the audio space for the first time. We’re leveraging AI and machine learning across several key features: Synthetic Voice…

Rockstar — Camille Hackney   Camille Hackney recently held the dual title of Chief Partnerships Officer, Brand Partnerships & Commercial Licensing at Atlantic Records and Head of the Global Brand Partnerships Council for Warner Music Group headquartered in New York City. In her former role, she was responsible for cultivating strategic partnerships for Atlantic and…

At Lime Media, we know the Super Bowl is the perfect stage for experiential marketing to shine, and this year, we had the privilege of activating two unique experiences that truly captured the essence of brand engagement. We had our 4Louisiana Hot Sauce Jeeps cruising through the event, and a vintage Turin Chocolate x Fireball Whiskey vehicle that drew…

  Advertising is changing as a result of artificial intelligence (AI), which is making ads more data-driven, dynamic, and tailored than ever. Although AI-powered personalization has long been advantageous for digital marketing, mobile billboards are increasingly using AI to improve real-time ad relevance, optimize ad placement, and develop more intelligent Out-of-Home (OOH) campaigns. Brands can…

Innovator — Joseph Anthony   As one of the nation’s foremost experts on culture, Gen z, and Millennials, Joseph “Joe” Anthony, CEO and founder of both Hero Collective and Hero Media, is here to throw out the textbook on how to be a successful entrepreneur. Having never stepped foot in an advertising agency or graduated…