The VERTICALS: Retail – The Future of Retail Media

Date: 5/19
Location: Zoom
The Ad Club of New York is assembling members that are at the center of the retail media evolution; the partners and brands that are writing the new rules. This session of the Verticals will not only break down retail media but more importantly explain how every brand, even non-retail brands, can capitalize on retail media strategies.

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Advertising People of the Year 2022

Date: June 7th

This esteemed award originally established in 1959 recognizes individuals active in furthering industry standards, creative excellence, and responsibility in areas of social concern in five different categories.

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Elevating Asian Leaders

In honor of Asian American Pacific Islander Heritage Month, we are hosting a panel of leaders sharing their career journeys and perspectives about what we can do to drive workplace and societal impact by developing and elevating all Asian American and Pacific Islander leaders and empowering them to break barriers for the new generation.

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Political Spending Poised to Drive CTV Ad Spend Ahead of U.S. Midterms

While COVID-19 will be a lingering source of uncertainty, it shouldn’t be considered the defining factor in the growth of connected TV (CTV) specifically. It’s true the pandemic disrupted the advertising industry as a whole — including an initial significant downshift in advertising and reduced media spending followed by ~15.6% growth in 2021. Predictions for 2022, however, suggest a return to pre-pandemic levels of spending, and the opportunities for savvy marketers to harness the advantages CTV offers make it a prime candidate for that spending.

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