News
Brexit Likely To Complicate Privacy Issues for Ad Tech Companies
By Gary A. Kibel While Britain’s vote to leave the European Union (EU) shocked the world and rocked financial markets, the move has yet another set of possible repercussions in its potential to increase the complexity of the international rules governing privacy and international data transfer. As a result, the “Brexit” may change the strategy…
Read MoreDentsu Aegis Network Acquires gyro, Creating the First Fully-Integrated Global B2B Powerhouse
New entity becomes the largest global agency dedicated to the reinvention of business-to-business NEW YORK – Dentsu Aegis Network today announced the acquisition of gyro, the largest independent global creative agency dedicated exclusively to business-to-business (B2B) marketing. Following this acquisition, Dentsu Aegis’ successful B2B media agency Interprise, which was launched earlier this year, will be…
Read MoreExclusive Q&A With Our New Yorker of the Year — Avice Meehan, SVP and Chief Communications Officer of Memorial Sloan-Kettering Cancer Center
Last week we held our annual Ad Person of the Year event, where we celebrated not just one esteemed honoree, but six influential advertising and marketing executives in five categories, including: Marketer of the Year, Industry Legend, New Yorker, at Startup and a Young Pro. We sat down with our New Yorker Avice Meehan, SVP and Chief Communications…
Read MoreExclusive: Q&A with Jonathan Mildenhall, CMO of Airbnb, our 2016 Marketer Of The Year!
__ Last week we held our annual Ad Person of the Year event, where we celebrated not just one esteemed honoree, but six influential advertising and marketing executives in five categories, including: Marketer of the Year, Industry Legend, New Yorker, at Startup and a Young Pro. We sat down with our Marketer of the Year Jonathan Mildenhall, CMO…
Read MoreASRC Enforces Mobile Self-Regulatory Principles for First Time
By Richard S. Eisert and Vejay G. Lalla The Advertising Self-Regulatory Council (ASRC) recently found that three app publishers were non-compliant with self-regulatory standards set forth by the Digital Advertising Alliance (DAA). The actions represent the first time the ASRC has enforced the DAA’s self-regulatory principles against developers of mobile applications. According to the ASRC, mobile…
Read MoreHere's What You Missed At The Last ADTHINK
Last week, we held our 2nd ADTHINK of the year, a “Shark-Tank” style event where our panel of industry experts from Grey Adventures, Under Armour Connected Fitness, AT&T AdWorks and 72andSunny heard from our industry’s latest and greatest startups and how they are aiming to solve advertising and marketing’s biggest issues. Curated in collaboration with…
Read MoreJoin us at ADTHINK to hear from our “Shark Tank” panelists from 72andSunny, Grey Adventures and AT&T AdWorks on 5/25!
Political Advertisers Campaign to Avoid Transparency and Disclosures
Originally Posted on D&G Law. The marketing communications industry has seen significant change over the past few years, and to help navigate the changing industry, lawyers from Davis & Gilbert LLP produced their third annual 2015 Lessons Learned / 2016 Practical Advice. The publication highlights major developments in the marketing communications industry, and offer tips…
Read MoreFor Digital Marketing and Advertising Technology, 2016 will be the Year of the Wheat
Originally appeared on DMA’s Data-Driven Marketing Blog. By David Kohl, CEO, Morgan Digital Ventures Many of us frequently use the phrase, “separating the wheat from the chaff.” But I’m willing to bet that few of us really know what it means — unless you happen to be a grain farmer. Farmers know that chaff is the inedible husk…
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